Tags » Legal Marketing

Top 5 content marketing ideas if you are a lawyer or an accountant

If you are trying to build your B2B brand, you need content in order to attract prospects and leads to your website. We all want to grow our business to be incredibly successful but doing this without a pipeline of prospects can be difficult to do. 503 more words

Content Marketing

Marketing for the Legal Professional and Law Firm Advertising

Blank Rome Partner Jonathan Korn will present at the upcoming Camden County Bar Association CLE, “Marketing for the Legal Professional and Law Firm Advertising… 78 more words

Blank Rome

Mission. Goals. Strategies. Tactics. Part 2: Articulating your Mission.

In Part 1 of this series I laid out the four domains of activity for your law practice (any human enterprise really). If you haven’t already, you might want to… 1,206 more words

Legal Operations

Is downsizing the answer or explosive growth?

In 2012 I realized that I had the fastest growing practice in the Chicago-land area. If I wanted, I could have added one new lawyer to my practice every month and kept everyone busy. 319 more words


Tired of Paying for Clicks?

While many lawyers don’t realize this, they herd when marketing their services. Herding is the behavior of grouping together with similar people in the effort to ensure you don’t get left out on something good. 379 more words


The Power of Marketing, Branding and Story

This is a great time of year to take note of the power of marketing, branding and story just by examining the history of traditions invented by marketers… 109 more words


Who is the most important person in your law firm? It’s not probably not who you think it is.

You worked your ass off and paid a lot of money to get your undergraduate degree and then to get your J.D.

You studied hard and passed the bar exam. 309 more words