Tags » Legal Marketing

Benefits of Having Your Spouse as Your Law Firm’s Marketing Director

More than half of the lawyers that are signed up to attend my upcoming Legal Marketing Academy are bringing their wives with them.  The wives won’t be sight seeing at Pike Place Market or the Space Needle while they are in Seattle.   528 more words

Legal Marketing

Best of July 2016 Blogs: Content Creation, Networks, and Innovation

This is my 44th post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here. 261 more words

Business Development

CRM Implementation Best Practices – Part 5, Impact and ROI

For our last post, we shared CRM Implementation Best Practices – Part 4, Data Management. This is the last of our CRM five-part series:  1) Getting Buy-In, 2) Planning and Budgeting, 3) Implementation, 4) Data Management, and 5) 862 more words

CRM

VIDEO: Building a Law Firm Public Relations Program

Below is my interview with Cindy Speaker of Law Firm Marketing Magazine on how to build a public relations program.

Legal Marketing

VIDEO: How To Evaluate A Directory Sponsorship To Determine Potential ROI

Attorneys get dozens of calls every month from sales people offering ‘sponsored listings’ or ‘top placement’ on legal directory websites such as Avvo, Nolo, Martindale, Lawyers.com, Justia, SuperLawyers, and others.   145 more words

Legal Marketing

Three Things Anyone Can Do To Cultivate Clients

Over the years, I have interviewed many successful rainmakers and law firm clients about what works and what doesn’t in client development.

Based on what I have learned about cultivating a client or a prospective client, here are just three quick and easy tips to follow for client development: 120 more words

Law Firms

CRM Implementation Best Practices – Part 4, Data Management

Last week we shared CRM Implementation Best Practices – Part 3, Implementation. This is our CRM five part series:  1) Getting Buy-In, 2) Planning and Budgeting, 3) Implementation, 4) 792 more words

CRM