Tags » Legal Marketing

Best Blogs of February: Website Marketing, Rainmaking, and Hiring CMOs

This is my 27th post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here. 200 more words

Law Firms

Cybersecurity Concerns a Priority for Corporate Clients

Those providing legal and professional services to corporate clients can improve their visibility by offering saleable experience in preventing, detecting, and remedying cybersecurity hazards.

A variety of surveys have shown that cybersecurity is a growing priority for GCs and corporate officers in general, and an increasing number of publications are aimed at sharing topical and timely cybersecurity content. 48 more words

Marketing

Three Reasons You Need Email Marketing

Email marketing. You may have heard that it is old fashioned, ineffective and ultimately a waste of time and effort. Despite what the naysayers preach, this is simply untrue. 455 more words

Legal Marketing

A Cheap Website Could Cost Your Firm Millions of Dollars

Lawyers know the value of hiring an experienced, successful lawyer for representation. An inexpensive lawyer that has a small, inexperienced staff and lack of resources may cost less initially, but the long-term results could be disastrous. 1,067 more words

Legal Marketing

Are Clients Sold on Law Firms' Electronic Discovery Expertise?

Electronic discovery work could present law firms with a huge opportunity for revenue growth, but it seems not to be working out that way.

Clients report that rising litigation expenses are one of their biggest cost concerns, and the mushrooming cloud of e-discovery is perhaps the biggest driver of litigation costs now that many litigants maintain terabytes of data related to every conceivable aspect of their business. 201 more words

Legal Service

How Attorneys Are Using Social Media in 2015 [INFOGRAPHIC]

According to the ABA’s 2014 Legal Technology Survey Report, attorneys are using social media marketing more than ever before, with solos and small firms leading the way in engaging on social media networks, blogging and website development. 160 more words

Law Office Management

2 Sides of Attorneys' Online Presence: Being Found and Being Vetted

By Diane Bucka

Remember the big controversies over whether to take out a Yellow Pages ad for your law firm? There were legal ethics concerns, cost/benefit challenges, and general trepidation about whether even to “go there” at all. 578 more words

Business Development