Tags » Legal Marketing

Best Practices for Creating Landing Pages That Convert

Landing pages — dedicated web pages that a visitor to your website, blog, social media post or e-newsletter is guided to after clicking on a link — are… 415 more words

Legal Marketing

Part 2: Influencing the Client Experience - Takeaways from LMA Capital's Half Day Program

On October 29th, a record number of legal marketers attended LMA Capital’s half day program to discuss how to best influence the client experience. Part one discussed… 1,062 more words

Legal Marketing

Influencing the Client Experience - Takeaways from LMA Capital's Half Day Program Part 1

The LMA Capital group brought together a record number of legal marketers in the D.C. area on Wednesday, October 29th to discuss how best to positively influence the client experience and foster lasting relationships between their firms and clients. 951 more words

Legal Marketing

Branding Challenges: Law Firm vs. Individual Attorneys

As a legal marketer, the challenge of marketing your law firm versus individual attorneys is an ongoing struggle. We have all been in a meeting with a firm’s “rainmaker” who wants to place an ad or produce a handout that doesn’t look like the other materials the firm has produced. 834 more words

Legal Marketing

Join LMA New England for their annual conference - November 12-13 in Boston

Please join the LMA New England Chapter next week at their 2015 Regional Conference, taking place on November 12 -13 at the Hyatt Regency in Boston… 65 more words

Law Office Management

Do Your Clients Understand What You are Saying?

ROI, KPI, ASP, API, B2B, B2C, BR, CAC, LTV, CPA, CPC….  Do you know what any of those mean?  If I were to tell you that these are marketing specific acronyms, would it help? 476 more words

Professional Services Marketing