Tags » Lingerie Business

[Article] Learning to Speak Lingerie: Chinese merchants and the inroads of globalization

This story about Chinese entrepreneurs in Egypt was published in the New Yorker in August 2015. Though not entirely new, it remains newsworthy. In my view, it’s fascinating because who would think that lingerie would sell so well in predominantly Muslim countries? 7,660 more words

Chinese In Africa

Why don't more indie lingerie brands make wired bras? Pt. 2: materials and sourcing issues

This is part two of a series deconstructing the intricacies of wired bras and their significance to independent lingerie designers. Part one can be read here… 923 more words

Behind The Seams

Lingerie business: my production design process

I’m still rather overexcited about the launch of pre-orders for my first major factory-produced collection! Yesterday’s post tackled my reasons for moving away from sewing solely in-house and today I’ll be addressing the creative process behind my ‘Ara’ and ‘Carina’ collections’. 1,108 more words

Behind The Seams

Lingerie business: moving from in-house to factory production

My business has been stuck at a deeply frustrating bottleneck for quite some time now. Since leaving university, my brand has grown fairly steadily. With only a few minor exceptions, every garment that I’ve sold… 1,389 more words

Behind The Seams

Why don't more indie lingerie brands make wired bras? Pt. 1: Pattern cutting and the cost of education

This is part one of a series deconstructing the intricacies of wired bras and their significance to independent lingerie designers.

I make no bones about the fact that I am in… 1,108 more words

Behind The Seams

Lingerie Secret Santa 2015

Believe it or not, this time of year is one of the most stressful for any independent brand. Having just weathered the likes of Black Friday/Cyber Monday, I would actually say the worst is over; I’ve resolved to… 685 more words

Lingerie Business