Tags » Local Newspapers

The state of news media in the US: what you need to know

Article originally published on TheMediaBriefing.

The Pew Research Center’s annual “State of News Media” report is a must-read for US media watchers. This year’s 118-page study provides an extensive exploration of annual variances — and wider longitudinal trends — across newspapers, cable, local and network news, digital outlets, podcasting and audio, as well as more specialist media. 1,737 more words


After 300 proud years, the presses fall silent in Worcester

For the first time in 30 years I am working for a daily newspaper that is not printed in the building where it is written and edited. 604 more words


Labor Day Weekend Sales

Happy Labor Day Weekend!  Chances are, if you’re still in the office reading this, you’re dreaming of taking off for a long weekend of beach, barbecue, and…shopping of course. 158 more words

Print Advertising

New Study Shows Newspapers are Still the Top Source of Local News

A recent article on MediaPost provided data from a new study that focused on newspapers and their important role as a trusted source of local news. 202 more words

Print Advertising

Millennials & Boomers

I’m of the Gen-X generation. If you don’t really know what that means, don’t worry about it. Despite the fact that MTV, Ferris Bueller and the fall of the Berlin Wall happened on our watch, marketers are almost entirely consumed by the habits of the pre- and post Gen-X generations. 369 more words

Print Advertising

Advertisers are Leaving Money on the Table

By skipping print, advertisers are leaving money on the table.  While brands need to adjust to changing demographics and media consumption preferences, research shows under-spending in traditional media decreases incremental revenue. 134 more words

Print Advertising

Four Amazon Stars, Four Year Plans, and Publishing Fortitude: A Small Tale of Writing Success

As the florid Thoreau remarks, “If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” 640 more words

Sorting Genres