Tags » Local Newspapers

Millennials & Boomers

I’m of the Gen-X generation. If you don’t really know what that means, don’t worry about it. Despite the fact that MTV, Ferris Bueller and the fall of the Berlin Wall happened on our watch, marketers are almost entirely consumed by the habits of the pre- and post Gen-X generations. 369 more words

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Advertisers are Leaving Money on the Table

By skipping print, advertisers are leaving money on the table.  While brands need to adjust to changing demographics and media consumption preferences, research shows under-spending in traditional media decreases incremental revenue. 134 more words

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Four Amazon Stars, Four Year Plans, and Publishing Fortitude: A Small Tale of Writing Success

As the florid Thoreau remarks, “If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” 640 more words

Sorting Genres

History as context to a current news story

By Joanne Card

19thcentury provincial papers frequently published history within their columns.

This projects aims to look at the types of history published in newspapers and if there was more of it than that published in periodicals and books at the time. 573 more words

19th-century Newspapers

Regional newspapers are starving to death but can local journalism survive? - John Jewell

In October 2015, at a cost of £220m, Trinity Mirror, the parent company of Mirror newspapers and the Sunday People, took complete control of Local World – publisher of around 100 local newspaper titles. 1,116 more words


Winning In Local Elections: Three Steps to More ''Political'' Sales for Local Print Sellers

This Presidential election season is proving to be one of the most contentious (not to mention utterly bizarre) since perhaps the 1960s. But even in 2016, newspapers continue to be very important and an influential media channel. 594 more words

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