Tags » Lovemark

The Day the World Ended

Mark Borkowski, founder of Borkowski.do, posted an interesting article explaining what the world would be like without PR.

While the article was humorous, the truth of the matter is, how would media life fair without PR? 331 more words

Emotion branding : IKEA and YOU, starting something new

A faded, almost pastel background…

… of old men in a park, enjoying simple yet dull past times together.

throughout the whole video there is minimal speech and this sets a tranquil situation. 343 more words


Bose get back on french TV !

At the occasion of its international campaign #Listenforyourself, Bose comes back with a new commercial on french TV.

No words, just selfies of girls and boys wearing Bose accessories during 30 seconds with an electronic music. 204 more words

Communications And Media Strategy

Lovemark or not? MUJI vs. IKEA

We now see that strategic brand management is not just the understanding of brand design, cost management, function for consumers and profitability, but also how the consumers perceive brand image, value and meaning. 781 more words

Brand Audit

I'll have a Coke!

Trying to figure out what my own “lovemark” is for this assignment was rather challenging. I don’t feel as if I’m “loyal beyond reason” to any particular brand. 349 more words

¡Quiero ser tu superhéroe!

Algo me queda claro. Cuando tienes 2 compañeros de clase que van a hacer una fiesta en sus casas, ¿vas al del compañero que casi ni conoces o al del que ha sido tu amigo desde hace mucho tiempo? 493 more words

Análisis Alter-BRAND

No. 26

I get that some brands will do everything to grab customers’ attention or to retain their fidelity and love. But sometimes, clothing giants are trying too hard. 25 more words

Street Style