This is a particularly interesting form of fraud designed to prey on frequent shopper benefits versus traditional financial mechanisms. I can say from some experience that retailers often discount security measures surrounding loyalty programs and, instead, focus on more straight-forward payment flows as a target of their security spends.
Tags » Loyalty Program
I will be traveling all my life. Not every day of my life, but travel will always be a part of my life. Whether it’s a weekend trip to a nearby Southeast Asian country or a weeklong trip somewhere else, the moment I arrive from a trip, I cannot wait to think about where I will be going next. 1,138 more words
Co-Written with Brandon Siegesmund
If you have been following our blogs, you should know by now that loyalty/reward programs provide great incentives for customers; they are wonderful, limitless marketing tools for driving traffic into stores; and, they create immediate ROI by reducing flat discounting. 446 more words