And I’m back.
Mexico was amazing, I really don’t even know what to say! First of all, this was my first time leaving the country and flying in a plane. 301 more words
Local Store Marketing 101: The first question we all learn is “Who is Your Target?”. Initially, we want to understand basic demographics: age, sex, ethnicity. Those are the easy data points that we can learn from any US Census. 546 more words
We all say it. I have My Dry Cleaners, My Grocery Store, My Gas Station, My Pharmacy. They are all MINE. Of course, I don’t own any of these businesses—but, I am a loyal customer of the locations that I fondly refer to as “mine”. 951 more words
One of the things I love most about my job is sitting down with a group of franchisees and having them share the ideas that are working to build sales in their locations. 980 more words
It’s a hard, competitive marketplace and the social media world hasn’t made it any easier. You used to be able to offer your customers an incredible LSM value and it might take a week for the competition to learn about it, much less match it. 643 more words