Tags » LSM

Oh yeah, I went to Mexico!

And I’m back. 

Mexico was amazing, I really don’t even know what to say! First of all, this was my first time leaving the country and flying in a plane. 301 more words


Who is Your Marketing Target? I Bet You Don’t Really Know!

Local Store Marketing 101:  The first question we all learn is “Who is Your Target?”.  Initially, we want to understand basic demographics:  age, sex, ethnicity.  Those are the easy data points that we can learn from any US Census.  546 more words

Kathy Hartman

Maltese Sign Language (LSM)

Lingwa tas-Sinjali Maltija (LSM)

Number of Deaf Sign Language Users: 200

Countries where it is used: Malta

Website of the Maltese Deaf People’s Association (Għaqda Persuni Neqsin mis-Smigħ): http://www.deafmalta.com

Language Profiles

MINE! MINE! MINE!  Six Keys to Earning Customer Loyalty

We all say it.   I have My Dry Cleaners, My Grocery Store, My Gas Station, My Pharmacy.  They are all MINE.  Of course, I don’t own any of these businesses—but, I am a loyal customer of the locations that I fondly refer to as “mine”.    951 more words

Kathy Hartman

Why Don Draper Doesn't Fit Your Business Needs

I spent the majority of my career either working for advertising and marketing agencies or as the client of an advertising or marketing agency.  These agencies were top-notch and among the elite marketers in the U.S.  841 more words

Kathy Hartman

Why Doesn’t this Local Store Marketing Idea Work for Your Local Business?

One of the things I love most about my job is sitting down with a group of franchisees and having them share the ideas that are working to build sales in their locations.  980 more words

Kathy Hartman

5 Key Ways to Win with Local Customer Engagement: Differentiating Yourself from the Competition

It’s a hard, competitive marketplace and the social media world hasn’t made it any easier.  You used to be able to offer your customers an incredible LSM value and it might take a week for the competition to learn about it, much less match it.  643 more words

Kathy Hartman