Tags » Macro Brews

Clydesdale Ride Home

With the Holidays upon us, Budweiser has been in the news with their recent marketing “Noise” of needing to reach millennials and potential usage declines of the iconic Budweiser Clydesdales in its messaging.  138 more words

Beer

Real Hockey is played on the streets

With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts.

Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada during the winter Olympics, the brand once again is making a relevant connection with hockey fans in Canada. 85 more words

Beer

Interactive Sports Giveaway from Budweiser

Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. 94 more words

Branding

Pop Up Night Club

Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. 112 more words

Branding

Budweiser Jukebox - Bottle cap operated

Anheuser-Busch  & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the headliner this year. 121 more words

Branding

Budweiser helps Toast new friends

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, etc. 154 more words

Branding

Not your traditional beer delivery by Coors Light

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by… 183 more words

Branding