Getting people to sign up to your mailing list can be hard going, especially if you’re just offering a free mp3 as an incentive. The days of freemium streaming mean an mp3 download can be a hassle rather than an an incentive for yje verage fan. 232 more words
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When done right, email marketing can deliver a significant sales boost, so it’s worthwhile paying attention to the basics before clicking “send”.
While it may be difficult to know where to start, there are a number of steps that you can take to sharpen your approach. 333 more words
Even if you are a musician or band playing free shows, here’s a way you can use them to build your fan mailing list.
Rather than simply asking fans to turn up for free on the night, tell your audience that entry is free but they’ll need to acquire a free e-ticket. 131 more words