Email Append is a practice that allows business owners and marketers to reach more potential customers with accurate and deliverable emails, resulting in a successful and cost-effective email marketing campaign. 606 more words
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As per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. 376 more words
Note: The following is a guest post by author Krista Barrick, an email verification specialist at a XVerify–one of SendGrid’s solution partners.
Many marketers don’t know the real risks involved when email bounces. 748 more words
Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. 359 more words
The Evolution of Marketing
Back in the day marketing was about pushing information from seller to buyer. Then, the Internet came and people could “pull” their own information. 801 more words