1. Social currency. Consumers are more likely to adopt a product if it makes them feel special or ahead of the curve. For example, Gilt’s exclusive sales helped it become one of the hottest online shopping sites. 249 more words
If you’ve read my past posts, I talked about my favorite beauty blogs/YouTubers and the lovely Estèe Lalonde was one of them.
Estèe’s book Bloom: Navigating Life and Style, was released in the U.S. 450 more words
1. Let sharing benefit everyone
What do your users and the people they know care about most when it comes to your product? Is pricing as big a concern as in the long-distance calling market or could, for example, access to premium features be more important? 214 more words
You know those words you type into the search engine when you’re trying to find a website or something relevant to what you’re looking for on Google…? 458 more words