Tags » Marianne Aiello

Healthcare Marketing: 5 Social Media Suggestions for Hospitals

Here are 5 excellent suggestions offered by Marianne Aiello in an article for HealthcareLeaders Media.  It’s republished in its entirety.

In 2013 the new millennium officially became a teenager. 1,082 more words

Jimmy Warren

Healthcare Marketing: In Defense of Hospital Ad Spending

Healthcare marketers should stand up and defend the value of hospital advertising.  We should not be timid or hesitant.

Healthcare advertising has always been the target of criticism.  725 more words

Jimmy Warren

Healthcare Marketing: 4 Strategies for Improving Patient Experience

Marketing must take the lead in patient experience.

Marianne Aiello recently wrote an article for Health Leaders Media about how to improve patient experience.  Aiello makes some excellent points.  981 more words

Jimmy Warren

This Retreat Is Moving Forward: The Brattleboro Retreat

On December 28, 2011, HealthLeaders Media published a story written by Marianne Aiello about The Brattleboro Retreat and the resurgence of its brand after a failed attempt at re-branding via a name change. 220 more words


Marketing Beyond the Physician at Your Community Hospital

When marketing  your community hospital’s services to gain referrals, focusing your efforts and educating the entire patient care team, not just physicians, can strengthen your effectiveness and boost referrals. 340 more words

Stacy Carter

4 Tips on Using Physician Rating Sites to Enhance Community Hospital Marketing

Physician rating websites provide community hospital marketers the opportunity to engage with patients and offer valuable insights for improving patient satisfaction.

Maintaining a proactive approach and continually monitoring these sites will ease your physicians’ fears and assist your physician PR efforts. 346 more words

Stacy Carter

"Three Southern Idioms Healthcare Marketers Should Live By"

Check out Marianne Aiello’s very entertaining article recapping her take-aways from her trip to the CBM conference in Atlanta. The title of the article is “Three Southern Idioms Healthcare Marketers Should Live By.” You can find her article on the HealthLeaders website at… 46 more words