Believe it or not, programmatic—once limited to digital ad buying—has successfully crossed over into the realm of TV. During this year’s Oscars broadcast, DigitasLBI used programmatic software for the first time to purchase local ads across nine markets.
Tags » Market News
The candy companies are making a push into healthier snack bars
Packaged Facts is predicting continued double-digit growth for almond milk in the next five years, and reckons it could increase its dollar share of the US retail dairy and dairy alternative beverages market from 5% in 2014 to 19% in 2019.
Compared to previous generations Millennials are far more likely to make spur-of-the-moment food decisions and have less well-stocked pantries, say market researchers. But many food retailers are not geared up to meet their changing needs.