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Why Programmatic TV Is More Mainstream Than You Think

Believe it or not, programmatic—once limited to digital ad buying—has successfully crossed over into the realm of TV. During this year’s Oscars broadcast, DigitasLBI used programmatic software for the first time to purchase local ads across nine markets.

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Market News

Packaged Facts: Almond and coconut milk on fire; soy milk on the skids; skim milk losing share

Packaged Facts is predicting continued double-digit growth for almond milk in the next five years, and reckons it could increase its dollar share of the US retail dairy and dairy alternative beverages market from 5% in 2014 to 19% in 2019.

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Market News

Millennials and food shopping: Are you up to speed?

Compared to previous generations Millennials are far more likely to make spur-of-the-moment food decisions and have less well-stocked pantries, say market researchers. But many food retailers are not geared up to meet their changing needs.

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Market News

We're Open Today!

On your marks, get shopping bags ready, GO!

TODAY from 10AM to Noon the Stonington Farmers Market is officially OPEN for the 2015 summer season! We like to kick off Memorial Day Weekend with specialty foods and fresh produce and arts and crafts and friends, don’t you? 50 more words

Market News