Tags » Marketing 101

Features vs. Benefits - Which one sells?

When marketing or selling a product, it is important to know the difference between your product’s features and benefits and how they are perceived by potential customers. 461 more words


College Changes Name Again: I Told You This Was a Mistake!

Do you ever have those days when you feel vindicated and can say to the world, “I told you so?” I’m having one of those days today! 133 more words


What to "BE" as a Marketer

Scanning the internet, you will run into oodles of information directing you how to “be a better marketer”. Secrets, habits, ways. Schmer. Yes, these secrets and habits will better your over-all presence, but there’s only 4 things you need to “Be”: 203 more words

Marketing Tips

Book Marketing 101 For Dummies

You’ve spent weeks, months, maybe even years writing your book.  You’ve revised and edited so it is polished.  Your editor has torn it apart and made more changes.  1,096 more words

Book Marketing

The Rise and Fall of Fubu; A lesson in business and branding.

If you’ve ever found yourself
flipping through the channels
as a brief respite from binge-
worthy content on streaming
platforms like HBO GO and
Netflix, the dumbed-down… 1,380 more words


Marketing 101: Know your audience!

It really can’t be said enough!

Any sort of advertising effort needs to be sure that they are communicating the correct message to the correct people! 203 more words

Marketing 101

Kreatif! Menjual Kopi Dengan Membuat Orang Mengantuk

Baru-baru ini di bawah jalanan kota Sao Paulo, tepatnya di dalam stasiun kereta bawah tanahnya, sedang dijangkiti wabah yang aneh, yakni wabah menguap. Rupanya wabah menguap tersebut disebabkan oleh sebuah billboard. 296 more words