You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there. 546 more words
Tags » Marketing 101
I would love to write about brand perception and community engagement which are two important aspects to brand positioning in the community.
First let us walk through the concept of brand perception, in layman terms, brand perception is how your brand is perceived by the general public that is the actual view of your company, in public relations we have a term for it called image. 210 more words
Its the 21st century and the streets of Lagos are buzzing with the sale of watches, fizzy drinks, calculators, foot mats, music c.d’s and more. One cannot help but think about the economic implications of buying and selling on the highway (street hawking). 561 more words