Tags » Marketing 101

Marketing - Step 1

The thought of marketing a book can be overwhelming to consider. Just when I think I have a handle on marketing, I learn about something new that hasn’t even been on my radar. 420 more words

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5 Marketing Tips on Communicating With an Ideal Client

Defining your ideal client is the first step to generating quality, qualified leads with your marketing. The second step is to communicate with your ideal clients effectively — and about your ideal clients effectively. 674 more words


Creating a Business Plan That Gets Noticed

First, it is important to understand certain ways you do NOT want to get your business plan noticed. It is important that you learn how to build a business plan… 406 more words


Email Marketing Campaign Tricks

While new marketing trends tilt toward social media platforms, the tried-and-true email marketing campaign is still an effective tool for wooing clients and customers.

Researchers predict email promotions can boost customer acquisition by 7 percent a year and increase sales. 569 more words


5 Cheap Ways on How to Market Your Business

Eager to expand your client base and spread the word about your products and services? Wondering if you should even bother with marketing programs if you don’t have thousands of dollars to spend? 1,152 more words


Features vs. Benefits - Which one sells?

When marketing or selling a product, it is important to know the difference between your product’s features and benefits and how they are perceived by potential customers. 461 more words


College Changes Name Again: I Told You This Was a Mistake!

Do you ever have those days when you feel vindicated and can say to the world, “I told you so?” I’m having one of those days today! 133 more words