Tags » Marketing 101

The Buyer's Journey

Modern marketers have learned that the purchase process is not instantaneous, it’s a journey the consumers advance through.

There are three main stages in the buyer’s journey. 268 more words

Marketing

Marketing

In this post, we’ll briefly introduce you to the concept of marketing and the 4Ps involved in it.

What is Marketing?

At the most basic level, it is the process of getting people interested in your company’s product or service. 286 more words

Marketing

When everyone thinks they can do marketing, monkeys can start wearing suits too.

Most companies, especially those in the B2C focused industries know the value and importance of marketing and yet, marketing is also one of the first few functions to suffer a budget cut when there’s pressure on costs. 516 more words

Personal Ramblings

Recovering From a Failing Marketing Strategy

Do you feel like your marketing strategy is failing and pulling your business under?

Profound failure in business can come from anywhere. Most times, failure is brought by our own actions or inactions. 2,767 more words

Business

Building a Strategy for Your Digital Marketing.

A few years ago, the business world started shifting towards digital marketing as a way to increase sales and meet customer expectations. More people were slowly embracing the use of machines to make their lives easier and so business owners had to adapt. 895 more words

Business

5 Ways to Create a Lasting Impression Through Marketing

The last blog post was all about making the right impression with your customers. This, we found out, is a rather important step in defining the kind of atmosphere your customers will encounter and how effective it is in keeping them around. 1,662 more words

Business

Boosting Posts & Advertising on Social Media

It’s very long.. very very long.. and very detailed.

Before we get started, it’s very important to know that there is a difference between a social media ad and boosting a post. 1,509 more words

Marketing 101