Modern marketers have learned that the purchase process is not instantaneous, it’s a journey the consumers advance through.
There are three main stages in the buyer’s journey. 268 more words
Most companies, especially those in the B2C focused industries know the value and importance of marketing and yet, marketing is also one of the first few functions to suffer a budget cut when there’s pressure on costs. 516 more words
A few years ago, the business world started shifting towards digital marketing as a way to increase sales and meet customer expectations. More people were slowly embracing the use of machines to make their lives easier and so business owners had to adapt. 895 more words