Tags » Marketing 101




Location-based mobile advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services.

The technology is used to pinpoint a consumer location and provide a location-specific advertisement on their mobile devices. 836 more words

Marketing 101

Email Marketing

Email Marketing Overview


Email marketing enables your clients to send customized messages to a defined target audience with the purpose of growing new customers, promoting events, extending special offers, and generating awareness of their products and services. 489 more words

Marketing 101

[Case Studies] What a flagship store should be like - Nintendo

If a brand wants to have a flagship store, then it should be about offering a brand-focused experience not making profit out of it. Nintendo store next to the Rockefeller center in New York is one of the best examples of flagship store. 96 more words


Just how important is a creative proposition?

Written by Tracey Henry, Creative Director of Grace Communications

But more importantly do you know why?

I was at a networking meeting the other day, where a marketing director wanted to talk about a meeting they’d had with their new creative agency. 333 more words

Creative Propostion

Regardless of how many opportunities you get in life, first impression will make you or break you. When I first started my professional journey, becoming a waged employee was totally exciting. 556 more words

Growing Up

The Buyer's Journey

Modern marketers have learned that the purchase process is not instantaneous, it’s a journey the consumers advance through.

There are three main stages in the buyer’s journey. 273 more words



In this post, we’ll briefly introduce you to the concept of marketing and the 4Ps involved in it.

What is Marketing?

At the most basic level, it is the process of getting people interested in your company’s product or service. 284 more words