Tags » Marketing 2

Picking the right tagline or slogan

Every time I hear an advertising slogan for an unfamiliar product, I wonder how realistic it is.  Every product in a category cannot be the… 195 more words


The Communication of Change

Keys to Meaningful Change

The oil crises of the 1970s rocked many industry giants, including the transportation industry.

In 1981, British Airways was reeling from massive financial losses and a reputation for terrible service. 544 more words


Not better content

We don’t need to spend all our marketing effort seeking to write better content and better marketing blurb.

The best marketing that we can do is to provide a level of delivery of our service that inspires our customers to tell others how great it was, to write good things about us online and to come back again as a repeat customer. 134 more words


Marketers: Are you Optimizing Your Data?

With the dramatic expansion of data availability and the explosion in marketing technology solutions ranging from Data Management Platforms (DMPs), Demand Side Platforms (DSPs) and A/B Testing Platforms to name a few, the opportunity for marketers to optimize the data available to them to improve execution has never been greater. 103 more words


Creative Mornings Boston Community Panel on Aug 31st

Very excited to join the Creative Mornings Boston Community Panel on Aug 31st!
My involvement in community based organizations started at age 15 at a youth group called Escucha in Dover NJ. 50 more words


tertangkap kamera lagi Yamaha MT-15 / xabre dari samping! sang baby MT-09!

Halo friends apa kabarnya hari ini? aliran berita dari Yamaha cukup deras masuk, terlebih semenjak kehadiran spyshoot Yamaha MT-15 pengganti Yamaha Xabre terciduk kamera sedang test jalanan, dari lek iwb sudah didapat kembali jepretan terbaru yang lebih jelas dari jarak dekat, dan saat motor misterius tersebut berhenti untuk mengisi BBM. 482 more words