Tags » Marketing And Advertising

Imaginative Solution Architects

Our roles as marketers have shifted drastically from being consumer-centric to being human-centric. This means that the key driver for any potential relationship with the consumer stems from a relational requirement to connect with the humane and emotional nature of the consumers – which in turn requires us to add value and meaning to their lives. 550 more words

Marketing And Advertising

Any Press

There is an old expression that “any press is good press.” It has a couple of corollaries – “as long as they spell my name right” being one. 359 more words

Reality Checks

What We Expect From Brands

We have the innate urge to be entertained

Game of Thrones binging, hearing a cool story from a friend about the time he spotted a celebrity. 554 more words

Marketing And Advertising

Unhealthy Salads

Our Foodie Friday Fun this week comes to us courtesy of the folks at McDonald’s. I happen to like fast food as much as the next person even if I rarely eat it anymore. 399 more words


Boost Your Mobile Marketing Knowledge With These Great Ideas

See on Scoop.itMarketing & Advertising

It enables you to reach so many more customers than traditional methods of marketing. TIP! You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles.

See on www.maynaseric.com

Suraj Gopan

The Pimp Of Shrimp

Our Foodie Friday Fun this week comes to us courtesy of “Restaurant Startup“, a show on CNBC. If you’ve never seen it, the people behind two restaurant concepts pitch for an investment. 361 more words


Shazam can be a neat marketing tool, but travel brands aren't listening: by Kevin May, Tnooz

Many travel companies claim to be “joined-up” with their marketing efforts these days – but still they appear to forget there is more to it than showing a fancy ad. 359 more words

Digital Marketing