Tags » Marketing And Branding

Why Brands Will Love Augmented Reality Games, and You Will Too

July 4, 2016.

Fifteen thousand people attended the July Fourth fireworks at Butler County Fairgrounds. They were packed together and had to occupy themselves for hours as they waited for dusk. 832 more words

The Showroom

Why after-sales service lacks the sting…….?

After-sales service is often seen as necessary devil and not many organizations think about the impact it has on revenues and customer satisfaction. This is despite the fact that dealers and OEM’s margins on the virgin equipment may be less than 2-3% of the final price, while parts revenues can hover around 25++ margins. 494 more words

Business And Management

Late but not too late; late market entry strategies

Nobody remembers the second person who climbed Mt. Everest or set foot on moon. Why? Because we have a culture in which only the pioneers are revered. 583 more words

Business And Management