Tags » Marketing And Communications

The Pivot: New Beginnings, New Directions

While in Nigeria I read a book on execution—the concept of getting things done. It reminded me of another business book that I read about how companies restructured and reinvented themselves. 535 more words

Business

Whole lotta change coming, Corina and Jo you are fabulous, The Power of Moments, new tools [Change thinking #3]

How to make plastic-free society

With the Chinese recycling import ban, there’s a whole lotta behaviour change coming for Australian households and businesses. As they say on TV “this changes everything”. 685 more words

Marketing And Communications

How to Stand Out with a Powerful Positioning Statement, Part I

Part 1 of the 3-part series: Laying the Foundation for A Rock-Solid Marketing Program

Your marketing and fundraising efforts are only as strong as your ability to communicate with your key audiences. 1,083 more words

Microsoft

As a creative copywriter for the Microsoft 365 Studio, I developed content for advertising (paid media, web, social), product marketing, long-form posts, and video scripts for both business and consumer audiences. 60 more words

Marketing And Communications

Sometimes expertise gets in the way of making the right call

https://www.scientificamerican.com/article/why-too-much-experience-can-backfire/

There are many professionals can identify with the facts expressed in this article. Such as “experience also comes with the attitude that we all have the right answers” and “the more there is to learn, experience opens our minds to the fact that” there are multiple ways to approach the same decision or task.” 91 more words

Business