Tags » Marketing And Communications

Marketing the Digital University

In the excellent Lower Ed, Tressie McMillan Cottom reflects on the market-orientation of for-profit colleges, tending to seek a continual growth in student numbers. This growth imperative can manifest itself in… 570 more words

Thinking

Let Me Tell You a Story

This one is about the importance of getting the right message to the right people.

When my most recent full-length play, Encanta, premiered in the summer of 2015, I had six weeks to get people to come to a show that happened on a weeknight. 344 more words

Communications

Keep Asking Why to Find Your Real Cause

In a previous post, I showed you how important it is to know why you’re doing what you do.

But how do you figure out that why? 121 more words

Communications

Pssst! I'm gonna let you in on a little secret.

Do you want everything you put into the world to be relevant and meaningful?

Take about 20 minutes to watch Simon Sinek’s TEDxTalk, “Start With Why” 60 more words

Communications

Don't Be Professional

I’m gonna say something controversial. Bear with me. It’ll make sense.

If you’re a nonprofit, stop trying to be professional. I mean it. Stop it. Get that word out of your vocabulary. 143 more words

Communications

Don't Commit Social Media Suicide

As a communications professional on social media I am always evaluating how both companies and individuals manage their brand.  However, many individuals do not even know that they have a brand.   595 more words

Marketing And Communications

Six Tips for Personal Public Relations-- Part 2

So we pick up the conversation again where we left off last week.  Public relations is a concept that can benefit individuals as much as it can benefit a company or organization.   625 more words

Marketing And Communications