Tags » Marketing And Communications

King Media: Technology Crowns Storytellers

It’s a fact today that in the US American Journalism is dying.  Often on its last leg it struggles for relevance in a 140 character world of minute by minute, play by play social media.   240 more words

Marketing And Communications

Try This to Find Your Writer's Voice

Lot’s of beginning writers and content producers often struggle to find the voice that is right for them. Developing a voice in writing can mean the difference between choppy incomprehensible prose and content that transcends. 246 more words

Marketing And Communications

Marketing Talk of the Town

It’s been said, and it’s true, that the best form of marketing is word of mouth. So, if that’s the case, why aren’t you talking? Talking about your products, talking about your brand, talking about your services? 253 more words

Marketing And Communications

Secret Sauce:  Nonprofit Marketing Reconsidered

When the ALS Ice Bucket challenge went viral, every non-profit was clamoring to find out how they managed to create such a viral campaign. It seems these days every nonprofit wants to run a viral campaign that draws attention to their cause. 163 more words

Marketing And Communications

Something I've Learnt This Week About Marketing

Coming into a business qualification from an arts degree, I wasn’t quite sure what I expected. Lots of numbers? Statistics? But what I wasn’t expecting was how closely the two disciplines interconnect with each other. 496 more words

Digital Marketing

Four reasons not to do Engagement LAB

1) Your manager won’t let you do creative stuff.

2) Your organisation isn’t innovative.

3) You don’t have time or money to do interesting projects. 324 more words

Innovation

How to Succeed on Instagram Without Even Trying

The magical phenomenon of Instagram has taken the world by storm.  Are we truly surprised at its overnight success?  As humans, our response to visual stimuli is much higher than audio, verbal or context.  722 more words