Tags » Marketing Automation

New Software Enables Marketers To Spy On Rivals

Trend Summary: London headquartered marketing analytics specialist Ebiquity has launched a new global advertising intelligence platform.

The new platform, branded Ebiquity Portfolio, enables marketers to view, sort and analyse competitor’s advertising creative work and expenditure. 166 more words

Market Research

Marketers Don't Understand Brand-Building In the Digital Age

Trend Summary: Marketers have “their heads in the sand” when it comes to understanding brand-building in the digital age.

That’s the opinion of Mark Addicks… 180 more words

Marketers

WPP Embraces Programmable Marketing

Trend Summary: GroupM’s media investment unit is leveraging its relationship with AppNexus to harness machine learning.

AppNexus is a New York headquartered technology company whose cloud-based software platform powers and optimises the programmatic sale and purchase of digital advertising, ushering in the age of ‘programmable marketing’ and improving the performance of … … 141 more words

Digital Media

New Content Search Engine Powered by AI

Trend Summary: In the wake of much hype and razzamataz, Artificial intelligence [AI] is invading all types of media and platforms

Conscious that marketers currently create an average of six times more content per month than they did a decade ago, New York based social media company  152 more words

Digital Media

Ecomm Variables Impacting Facebook Ad Performance

Every online business has it’s own components which will more or less influence it’s Facebook advertising performance. Although all of them are variables on the business side, many of them must remain stagnant due to their importance in the business model. 518 more words

Facebook Ads

Nielsen Lures Marketers Into the Cloud

Trend Summary: Global information and measurement giant Nielsen is set to launch a cloud-based tool for marketers.

The tool, branded Nielsen Marketing Cloud , enables marketers to manage their ad spending across all media, melding currency data and analytics applications into … … 141 more words

Digital Media

Marketers Recruit Bots to Engage Consumers

Trend Summary: A raft of announcements by major media owners signals the advent of new brand-marketing opportunities via Chatbots.

Chat bots – computer programs that use artificial – are set to hit the mainstream, transforming the way users interact with the internet, ranging from a series of … 89 more words

Technology