Tags » Marketing Automation

Marketo demonstrates why marketing automation fails more often than not - twice in one week...

You have to admire the marketing automation industry. It’s the gift that keeps on giving.

Twice recently, the good people at Marketo have demonstrated why most marketing automation fails – unless it has one essential element. 617 more words


Marketing Technology Market Overview and Innovation Quadrant - Q1 2017

The following post highlights how Venture Scanner categorizes the Marketing Technology startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. 670 more words


Tasks every marketer should get accomplished this year

The myriad of different trend reports and summaries published around the new year are only a faint memory when the second month of 2017 has just started. 212 more words


Venture Investing In Marketing Technology – Q1 2017

The following graphs highlight venture investing trends into the Marketing Technology sector. The graphics include data through October 2016.

The above graph compares the total venture funding in each Marketing Technology category to the number of companies in the category. 99 more words


Average and Median Age by Marketing Technology Category - Q4 2016

The above graph summarizes the average and median age of companies in each Marketing Technology category. The Search Engine Marketing category has both the highest average and median ages, at around 11 years each. 44 more words