Tags » Marketing Automation

Ecomm Variables Impacting Facebook Ad Performance

Every online business has it’s own components which will more or less influence it’s Facebook advertising performance. Although all of them are variables on the business side, many of them must remain stagnant due to their importance in the business model. 518 more words

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Nielsen Lures Marketers Into the Cloud

Trend Summary: Global information and measurement giant Nielsen is set to launch a cloud-based tool for marketers.

The tool, branded Nielsen Marketing Cloud , enables marketers to manage their ad spending across all media, melding currency data and analytics applications into … … 141 more words

Digital Media

Marketers Recruit Bots to Engage Consumers

Trend Summary: A raft of announcements by major media owners signals the advent of new brand-marketing opportunities via Chatbots.

Chat bots – computer programs that use artificial – are set to hit the mainstream, transforming the way users interact with the internet, ranging from a series of … 89 more words

Technology

Marketing Via In-Store Beacons Set to Soar

Trend Summary: Seeking to add value to proximity marketing campaigns, advertisers are increasingly using tools like in-store beacons.

Speaking at the annual South by Southwest… 114 more words

Marketing Automation

OnePath - the complete path to incompetence...

Numerous media outlets reported today about an appalling situation at ANZ Bank’s insurance and superannuation arm, OnePath.

Apparently there has been a series of breaches affecting… 298 more words

Marketing

#C2C16 in a (sassy) nutshell

This was my first time at Demand Gen Report’s annual B2B marketing conference – Content2Conversion – and it probably will not be my last. I’ve never written a post-event blog post because I’ve never felt I had enough good things to say. 1,240 more words

Digital Marketing

Unlocking Revenue Behind Dynamic Product Ads

The Dynamic Product Ad type is a cross-device retargeting solution that helps Emarketers  promote their entire Product Catalog on Facebook. It’s a robust ad type that combines dynamic offerings with optimized targeting. 359 more words

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