Tags » Marketing Automation

Company Player Card - Outbrain

Today we are posting the Company Player Card for Outbrain. Outbrain is a content marketing platform that enables marketers to promote their content as recommended links on top publisher websites. 75 more words

Marketing Automation

Europe Moves Towards Cashless Society

Trend Summary: Half of European adults with access to smartphones or tablets expect to use mobile payment apps over the next twelve months.

According to a survey of more than 14,000 international consumers conducted by Amsterdam headquartered banking group  34 more words


Introducing 4Segments

4Thought Marketing introduced 4Segments at Oracle’s “Modern Marketing Experience” (#MME15) – this a tool that will revolutionize your ability to create, understand, and share the value of your marketing lists and segments. 78 more words

Marketing Automation

Email Marketing vs Marketing Automation: SMB's Future Success is Waiting

I often hear people talk about email marketing and marketing automation software interchangeably, as if they were one and the same. The misunderstanding may be that they both use email as the primary distribution channel, but this distinction is an important one. 804 more words


The journey is the reward - or is it?

You see lot of consultants preaching about the virtues of customer journey mapping – almost like customer journeys are the raison d’être for organizations. But should you really spend countless hours drawing paths and writing post-it notes about the possible customer interactions? 701 more words


13 Pros and Cons of Marketing Automation

Marketing automation is the most popular and emerging platform in the field of marketing. Most of the B2B marketers are using marketing automation software for increasing sales for their business. 302 more words

Marketing Automation

Marketers Increase Focus on Automated Media Buying

Trend Summary: A growing number of senior marketing executives admit to being inundated by technology.

Chief Marketing Officers within multinational public companies increasingly fear they are being overwhelmed by technology, as media silos crumble and data integrates to support marketing and advertising across different devices and channels. 22 more words