Today we are posting the Company Player Card for Outbrain. Outbrain is a content marketing platform that enables marketers to promote their content as recommended links on top publisher websites. 75 more words
Tags » Marketing Automation
Trend Summary: Half of European adults with access to smartphones or tablets expect to use mobile payment apps over the next twelve months.
According to a survey of more than 14,000 international consumers conducted by Amsterdam headquartered banking group 34 more words
I often hear people talk about email marketing and marketing automation software interchangeably, as if they were one and the same. The misunderstanding may be that they both use email as the primary distribution channel, but this distinction is an important one. 804 more words
You see lot of consultants preaching about the virtues of customer journey mapping – almost like customer journeys are the raison d’être for organizations. But should you really spend countless hours drawing paths and writing post-it notes about the possible customer interactions? 701 more words
Trend Summary: A growing number of senior marketing executives admit to being inundated by technology.
Chief Marketing Officers within multinational public companies increasingly fear they are being overwhelmed by technology, as media silos crumble and data integrates to support marketing and advertising across different devices and channels. 22 more words