Tags » Marketing Automation

Average Funding by Marketing Technology Category - Q3 2016

The above analysis summarizes the average company funding in each Marketing Technology category. The Social Discovery category leads the sector with over $55M in average funding per company, followed by the Advertising Networks/Exchanges category with around $40M in average funding per company. 32 more words

Live Video is Now a 'Must-Buy' for Marketers

Trend Summary: A study by Yahoo on the effectiveness of livestreamed video found that 31% of consumers remember live ads better.

From sports to breaking news to the world’s biggest music festivals, live video gives consumers the experience of being in two places at …  151 more words


New Software Enables Marketers To Spy On Rivals

Trend Summary: London headquartered marketing analytics specialist Ebiquity has launched a new global advertising intelligence platform.

The new platform, branded Ebiquity Portfolio, enables marketers to view, sort and analyse competitor’s advertising creative work and expenditure. 166 more words

Market Research

Marketers Don't Understand Brand-Building In the Digital Age

Trend Summary: Marketers have “their heads in the sand” when it comes to understanding brand-building in the digital age.

That’s the opinion of Mark Addicks… 180 more words


WPP Embraces Programmable Marketing

Trend Summary: GroupM’s media investment unit is leveraging its relationship with AppNexus to harness machine learning.

AppNexus is a New York headquartered technology company whose cloud-based software platform powers and optimises the programmatic sale and purchase of digital advertising, ushering in the age of ‘programmable marketing’ and improving the performance of … … 141 more words

Digital Media

New Content Search Engine Powered by AI

Trend Summary: In the wake of much hype and razzamataz, Artificial intelligence [AI] is invading all types of media and platforms

Conscious that marketers currently create an average of six times more content per month than they did a decade ago, New York based social media company  152 more words

Digital Media

Ecomm Variables Impacting Facebook Ad Performance

Every online business has it’s own components which will more or less influence it’s Facebook advertising performance. Although all of them are variables on the business side, many of them must remain stagnant due to their importance in the business model. 518 more words

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