Tags » Marketing Automation

How Parcel Force fails its customers in the digital world...

Here’s a very good lesson in how not to treat a customer…

The following email was sent to me by a colleague, who was waiting on an urgent 48-hour air shipment from Parcel Force. 458 more words

Marketing

Marketo demonstrates why marketing automation fails more often than not - twice in one week...

You have to admire the marketing automation industry. It’s the gift that keeps on giving.

Twice recently, the good people at Marketo have demonstrated why most marketing automation fails – unless it has one essential element. 617 more words

Marketing