Tags » Marketing Automation

Nielsen Lures Marketers Into the Cloud

Trend Summary: Global information and measurement giant Nielsen is set to launch a cloud-based tool for marketers.

The tool, branded Nielsen Marketing Cloud , enables marketers to manage their ad spending across all media, melding currency data and analytics applications into … … 141 more words

Digital Media

Marketers Recruit Bots to Engage Consumers

Trend Summary: A raft of announcements by major media owners signals the advent of new brand-marketing opportunities via Chatbots.

Chat bots – computer programs that use artificial – are set to hit the mainstream, transforming the way users interact with the internet, ranging from a series of … 89 more words

Technology

Marketing Via In-Store Beacons Set to Soar

Trend Summary: Seeking to add value to proximity marketing campaigns, advertisers are increasingly using tools like in-store beacons.

Speaking at the annual South by Southwest… 114 more words

Marketing Automation

OnePath - the complete path to incompetence...

Numerous media outlets reported today about an appalling situation at ANZ Bank’s insurance and superannuation arm, OnePath.

Apparently there has been a series of breaches affecting… 298 more words

Marketing

#C2C16 in a (sassy) nutshell

This was my first time at Demand Gen Report’s annual B2B marketing conference – Content2Conversion – and it probably will not be my last. I’ve never written a post-event blog post because I’ve never felt I had enough good things to say. 1,240 more words

Digital Marketing

Unlocking Revenue Behind Dynamic Product Ads

The Dynamic Product Ad type is a cross-device retargeting solution that helps Emarketers  promote their entire Product Catalog on Facebook. It’s a robust ad type that combines dynamic offerings with optimized targeting. 359 more words

Facebook Ads

Neuroscience Boosts Mobile Marketing

Trend Summary: Neuromarketing scientists have created algorithms that can decipher how people feel whilst watching an ad.

According to AdWeek.com staff writer Marty Swant… 135 more words

Marketing