Tags » Marketing Automation

Forget CRM, say hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. Usually the outcome is not that positive for humans. 540 more words

B2b Marketing

Loyalty program is dead. Long live the customer program!

Customer programs have never been as important and valuable for companies as they are today.

If you have been proactive and transformed the old model loyalty program into a customer centric and driven customer program that lives and flourishes in digital channels – you are one of the winners in your competitive arena. 178 more words


Marketing Automation Market Update - Search Engine Marketing

This guest post is written by Venture Scanner’s advisor, marketing executive Alex Ortiz.

The Marketing Automation sector continues to grow. In this update we are highlighting 14 companies that serve paid-search marketers. 1,257 more words

Marketing Automation

Best Practices for Marketing Automation

Marketing automation is an emerging concept in the field of marketing not only for large enterprise but for small to medium size enterprises also. Most of the businesses using marketing automation for streamlining their marketing activities, but while implementing it, they encounter some of the common problems. 373 more words

Marketing Automation

Company Player Card - Outbrain

Today we are posting the Company Player Card for Outbrain. Outbrain is a content marketing platform that enables marketers to promote their content as recommended links on top publisher websites. 75 more words

Marketing Automation

Europe Moves Towards Cashless Society

Trend Summary: Half of European adults with access to smartphones or tablets expect to use mobile payment apps over the next twelve months.

According to a survey of more than 14,000 international consumers conducted by Amsterdam headquartered banking group  34 more words


Introducing 4Segments

4Thought Marketing introduced 4Segments at Oracle’s “Modern Marketing Experience” (#MME15) – this a tool that will revolutionize your ability to create, understand, and share the value of your marketing lists and segments. 78 more words

Marketing Automation