Tags » Marketing Automation

Marketing Technology Market Overview and Innovation Quadrant - Q1 2017

The following post highlights how Venture Scanner categorizes the Marketing Technology startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. 670 more words

Technology

Tasks every marketer should get accomplished this year

The myriad of different trend reports and summaries published around the new year are only a faint memory when the second month of 2017 has just started. 212 more words

Marketing

Venture Investing In Marketing Technology – Q1 2017

The following graphs highlight venture investing trends into the Marketing Technology sector. The graphics include data through October 2016.

The above graph compares the total venture funding in each Marketing Technology category to the number of companies in the category. 99 more words

Technology

Average and Median Age by Marketing Technology Category - Q4 2016

The above graph summarizes the average and median age of companies in each Marketing Technology category. The Search Engine Marketing category has both the highest average and median ages, at around 11 years each. 44 more words

Technology

Average Funding by Marketing Technology Category - Q3 2016

The above analysis summarizes the average company funding in each Marketing Technology category. The Social Discovery category leads the sector with over $55M in average funding per company, followed by the Advertising Networks/Exchanges category with around $40M in average funding per company. 32 more words

Technology

Ecomm Variables Impacting Facebook Ad Performance

Every online business has it’s own components which will more or less influence it’s Facebook advertising performance. Although all of them are variables on the business side, many of them must remain stagnant due to their importance in the business model. 518 more words

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