Tags » Marketing Automation

Leading legendary lamb leg Linkfluencer looks like losing the lot...

Like many of you, I am always stunned at the audacity of the digital industry’s loose use of the truth, particularly when it comes to the sweeping generalisations used to manufacture credibility. 1,018 more words


It's Not the Technology You Use ... It's How You Use the Technology That Matters

Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step 

“Drowning in data … starving for wisdom”**.   No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. 429 more words

Digital Marketing

How to Create the Perfect Mass Email Template

First, let me start by saying there is no perfect mass email template. And that the best emails are 1:1 and personalized. But, obviously mass email marketing is effective, so I want to share this checklist I use when creating a marketing email template to get it as perfect as I can. 354 more words

Marketing Automation

Venture Investing in Marketing Technology

The following infographic compares total venture funding in Marketing Technology to the number of companies in each category.  Which Marketing Technology categories do you think have the most traction and potential for growth? 83 more words

Marketing Automation

Up-sell, Re-sell, or just Sell with Trigger Based Emails

Email marketing is dead…if you’re still sending out bulk emails about a customer case study or offering a white paper about a topic that several of your competitors have already written about. 1,096 more words

Lead Generation

Forget CRM, say hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. Usually the outcome is not that positive for humans. 540 more words

B2b Marketing

Loyalty program is dead. Long live the customer program!

Customer programs have never been as important and valuable for companies as they are today.

If you have been proactive and transformed the old model loyalty program into a customer centric and driven customer program that lives and flourishes in digital channels – you are one of the winners in your competitive arena. 178 more words