Tags » Marketing Automation

Using PURLs to integrate print with digital

Let’s be honest: Print and electronic media are often seen as completely different beasts, with the respective print and digital teams working in their own silos. 454 more words


Is everyone missing the point in B2B marketing automation?

Marketing automation – a term you most likely have heard. And you probably have noticed that most of the marketing automation pep talk is rife with lead generation and lead nurturing. 452 more words

B2b Marketing

Marketing Automation Market Update

The marketing automation sector has seen some significant growth over 2014 and into the new year as well. We are currently tracking over 650 companies in 11 categories across 36 countries, with a total of $6.65B in funding. 283 more words

Marketing Automation

AdTech Trends, Fraud and Viewability Are Marketers Main Concerns for 2015

Trend Summary: Among the trends to watch in the global world of ad tech in 2015 are fraud, transparency, viewability, and data measurement.

Digital signal processor … 49 more words


Let's talk about list cleaning.

We all know email marketing is huge. You’ll see stats in the neighborhood of 4300% average ROI (Direct Marketing Association). Businesses should, and do market heavily via email. 337 more words


An intro...

And so it begins. You’re likely here because you’re signed up for the Blogging 101 class as well. It looks to be an interesting and enjoyable journey. 94 more words