Tags » Marketing Automation

How to Make Your Prospects’ E-Mail Experience Better

E-mail marketing is so effective it’s easy to begin to think of it as simply an engine that drives your sales results. The problem with this thinking is that it removes the human element from the equation. 495 more words

Lead Generation

Optimize Your Business - 12 Ways Automation Technology Can Improve Your Sales and Marketing

Are you taking advantage of the digital technologies available to help you save time and money?

On this online webinar replay, digital marketing expert Jaime Nacach will focus on how to automate complex marketing and sales tasks so you can always send the right message to the right person at the right time. 109 more words

Business Success

Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

Certain, the leader in enterprise event automation, today announced it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. 236 more words

Content Media

9 Social Media Trends to Watch for 2018

I came across this infographic by film editing simplifiers Filmora that lists nine trends we marketers should keep an eye on in 2018. A few that got my attention: 52 more words

Lead Generation

The Marketing Technology Landscape: Can Your Business Keep Up?

Earlier this year, Scott Brinker published his 2017 Marketing Technology Landscape Supergraphic, a visual representation of the current marketing technology landscape. When Scott first published this supergraphic back in 2011, there were around 150 marketing technology solutions on it. 764 more words

Marketing Strategy

Eliminating Leads: Migrating CRM to Support Account Based Marketing

Here is a recent presentation I gave at the OpStars event alongside Dreamforce. It describes the motivation behind eliminating the Lead object in CRM to support ABM and gives the experience of one startup making the transition. 8 more words

Lead Generation Programs


A preview of new, very cogent, research from Altimeter, a Prophet Company. One of my top 10 digital content and thought leadership inspiration sources.

EXECUTIVE SUMMARY… 1,281 more words