Tags » Marketing Automation

2016's hottest Marketing trends

So as 2015 draws to a close, I’ve put together a list of what 2016’s hottest marketing trends will look like.

But first, a quick recap on 2015’s trends: 470 more words

Social Media

Exclusive: CircleBack Cuts Jobs as it Returns To Consumer Roots

CircleBack, a startup focused on keeping your contacts and associated data updated, has cut 19 jobs and is ending a strategy started this summer to appeal to business customers. 390 more words


MarTech Advisor: 3 Change Management Tips for Adopting New Marketing Technology Download requires registration

3 Change Management Tips for Adopting New Marketing Technology

Read more (Sourced through Scoop.it)rom: www.martechadvisor.com

Modern technology has transformed the world around us. However, without a concurrent change in behavior, technology alone cannot be completely effective.

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Designing Service

PART 2: How to use Marketo lead management across channels

While a CRM tool like Salesforce is generally a hub between web, phone and email leads and applications, a marketing automation or lead management system such as Marketo allows for dynamic handling of leads and providing marketing insights on each lead coming in. 257 more words


PART 1: Heard of Marketo, but have no idea how to use it? Then read this.

Simply put…Marketo is a CRM (customer relationship management) or LMA (lead management automation) tool allowing you to send a series of emails – triggered at certain points of time, to capture information or encourage desired actions during the sales process. 476 more words

Lead Management

Do These Five Things And Your E-mail Open Rate Will Jump

We send out hundreds of thousands of e-mails. The one thing that we’ve learned is that we are always learning. We like that. So, to ensure we keep learning, we do lots of testing. 129 more words

Lead Generation