Tags » Marketing Automation

“Demand Generation” seems to be a buzz word in every marketing conversation these days. Marketing leaders in a growth situation are seriously challenged by executive management to prove their value by improving the throughput of demand generation activities and proactively taking responsibility for a greater chunk of pipeline and revenue. 460 more words

Demand Generation

Managing Leads as Contacts: A Marketing CRM Use Case Enhancing Account Based Selling

Challenge: With Sales Increasingly Adopting Account Based Sales, How Do Marketing Systems Support the Effort?

I recently asked a simple question on LinkedIn: 686 more words

Lead Generation Programs

India ranks third among global marketing automation solution providers: Survey

In line with the Scott Brinker’s latest marketing technology landscape for the year 2017, a report by the Research NXT in association with Mumbai based full stack marketing technology solution provider Netcore Solutions has found that the global Marketing Automation Solutions (MAS) category has grown by 36 per cent from 2016 to 2017, from 156 vendors to 212. 490 more words

Indian Technology News

Let’s make analytics appealing...and make it work in 2017!

Analytics and data are words that have become very popular now. In fact, the presence of both is now more evident than ever before as more and more companies understand the value both deliver when used in unison. 1,239 more words


Digital footprints to determine health insurance plan

Today, India is standing on the brink of rapid transformation. We are the second largest smartphone market in the world and account for nearly 10% of the global smartphone market. 408 more words


70% marketers in India have adopted marketing automation solutions: Survey

Despite being a late entrant in the martech space, India Inc seems to have fastened its pace in the catch-up game. A recent B2C Marketing Automation Report India 2017 reveals that 70 per cent marketers in India have adopted Marketing Automation Solutions (MAS) to increase lead conversions. 499 more words