Disclaimer – This post is meant to help marketing professionals prepare their data for future audits. This is not an official recommendation on how to manage your data going into GDPR, but a suggestion to supplement your data with additional date/time information, in the case of an audit. 845 more words
Tags » Marketing Automation
If you’re the owner of a small business or healthcare practice, you are probably no stranger to appointment reminders. Studies have shown that appointment and reservation reminders of any type—voice, email, text, or postcard—can have an immediate and positive impact on the number of confirmed appointments and completed bookings. 423 more words
I recently had the challenge of setting up a workflow to send one-way SMS alerts triggered from Marketo. The timeframe to execute was tight (5 hours) and it was a Friday, which meant any vendors that could help us were not getting back to us too quickly. 145 more words
Challenge: A case study in paying prospects for a trial experience
Blog Note – this is an edited version of a longer write-up.
Many companies rely on a free trial experience to drive prospect engagement. 881 more words
If your experience with technology is similar to mine you will find that consolidating some of your marketing technology is important. For me, I was trying to replace my ESP (Email Service Provider), move my database in-house, and be able to perform basic list churn reports. 457 more words