Tags » Marketing Automation

Streamlining the Selection of Marketing Technology - Relevance

MarTech requires constant optimization to continually squeeze ever improving performance.

Source: relevance.com

To no surprise the author is from SelectHub, but that doesn’t mean I shouldn’t bring this source of assistance to you. Good stuff.

Marketing Automation

The E-Commerce Stack: A Discovery Process for Entrepreneurs - G2 Crowd

1. E-COMMERCE PLATFORM DECISION
2. DOMAIN NAME DECISION
3. SSL SELECTION, PURCHASE, & INSTALLATION
4. PAYMENT GATEWAY
5. SHIPPING PROVIDER SELECTION
6. SITE HIERARCHY/CATEGORY MAPPING…

26 more words
Marketing Automation

3 Stats That Will Change Your Product Marketing Strategy - Kapost

MarTech is the best tool available to bridge the gap between Sales and Marketing.

Source: marketeer.kapost.com

Marketing Automation

Counting likes and page views is easy — calculating real attribution is hard - VentureBeat

“…multi-touch revenue attribution — which incorporates campaign, customer, revenue, and funnel stage data — helps marketers potentially evaluate performance across every touch point in the buying process. 97 more words

Marketing Automation

The best A/B testing idea you never knew about…until now | B2B News Network

“Here’s a three-step process Sharp says marketers can use to better understand and profit from A/B testing results.

First, take that list of ideas you’ve got and throw it in the trash bin. 294 more words

Marketing Automation