Tags » Marketing Automation

You'll never believe how amazing this post about click bait is!! Also mentions Facebook, LinkedIn, Donald Trump, Salesforce Pardot and Google!

If you’re human and have access to the internet, you’ve probably fallen victim to ‘click-bait’ at least once in your life. If you’re like me you hover on the edge of cynicism and curiosity every time you open Facebook. 1,147 more words

Digital Marketing

Marketo v. Pardot Cage Match: Round 2, Sending Emails

Edited to include a note on Marketo’s Email Editor v2.0

First of all, disclaimer: Marketing Automation is not just for email automation. It does a lot more than that. 1,929 more words

Datarati launches RAPID, a FREE 3hr Customer Experience Strategy Workshop

‘Datarati RAPID’ is a FREE 3hr customer experience strategy workshop which is designed to provide you with a current state analysis of digital transformation maturity within your organisation. 33 more words

Marketing Automation

4 Steps To A Scientific Approach To Lead Generation

Each of us has lead generation goals. Digital marketing tactics, pay-per-click, SEO, e-mail, and affiliate and digital advertising drive traffic to the company website.  Google analytics (and other analytic tools) help us determine what is working.  300 more words

Lead Generation

AutoSync CRM and Marketing Data

Marketing automation platforms help businesses to automate marketing processes. But businesses which aim at taking marketing automation experience to the next level need to integrate marketing automation with CRM. 368 more words

Marketing Automation

'Smart' Outdoor Billboards Snatch Data From Passers-By

‘Smart’ Billboards are lifting outdoor data-collection to a higher plane via innovative sensors, cameras and microphones.

According to the patent filed by Yahoo, the billboards could collect biometric data on passers-by, determining whether the audience corresponds to a target demographic. 155 more words

Digital Media

Tracking Sync Time In HubSpot and Salesforce

There’s a ton of research on how impactful ‘speed-to-lead’ is on the sales process. The faster your leads end up in the call queue, the more likely you are to convert them to an opportunity and customer. 1,141 more words