Tags » Marketing Automation

Social Media Automation: Five Rules B2B Marketers Must Follow

Guest post by Anna Roberts:

What’s ‘social’ about automated social media?

At first glance, robotic automated replies seem the opposite to the personal, friendly, social media customers and followers are after. 1,079 more words

Digital Marketing

Realizing Better Conversion Optimization

The conversion rate is a metric used by virtually all e-commerce businesses. This metric provides a percent of sales to web page visitors. Some businesses use modified versions of this metric, such as percent of sales transactions to product searches or queries. 324 more words

Business

5 redenen om nu inbound marketing nu écht serieus te nemen!

Eind juni was ik bij een presentatie van Edwin Vlems bij het event The Digital Future of B2B (#DFB2B). Hij noemde daar een verandering van de wetgeving die in 2018 gaat plaatvinden. 810 more words

Programmatic Video Buys Via YouTube Soar 55%

Trend Summary: Programmatic Video Buys On YouTube increase by 55% Month on Month.

With monthly video consumption in the USA reaching 177 hours in 2015 (up from 165 hours in 2012) consumers behaviour not only advances technology, it also changes the way in which advertisers … … 141 more words

Marketing Automation

Marketo Hit With 2nd Lawsuit Over Pending Sale to Vista Equity

Marketo is facing a second class action lawsuit in connection with its proposed acquisition by Vista Equity Partners — a deal the suit contends will generate more than $58 million for company co-founder, CEO, President and Board Chair Phil Fernandez. 43 more words

Technology

Warning: data-driven marketing can result in a tragic crash

If you’re reading this on your smartphone, while driving, please stop. Car crashes injure between 20-50 million people each year; it’s a serious problem.

I’m not trying to make light of car crashes, but the pursuit of “data-driven” marketing is also causing a lot of wrecks out there; many organizations are investing in marketing vehicles (MarTech), without the right people to drive them and without the right fuel (data) to power them. 579 more words

Marketing

Marketing automation success dictated by old school campaign management

By Julia Rosenthal , Digital Product Manager, Niche Media

If the promise of marketing automation is to make the jobs of marketers easier, why do things so often get so fuzzy so quickly? 560 more words

Marketing