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Your Must-Read Marketing Technology Summaries, Curated Friday, 4/24/15

Today’s digests of curated articles summarized for your quick review:

>> Marketing’s next act – Enterprise Irregulars: http://sco.lt/6jZ477

>> 3 Marketing Automation Strategies you can implement today – Smart Insights: … 247 more words

Marketing Automation

Marketing’s next act - Enterprise Irregulars

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

Source: www.enterpriseirregulars.com

So after the product is created and the positioning, personas and messaging are set in stone, the content engine gets revved-up. 65 more words

Marketing Automation

3 Marketing Automation Strategies you can implement today - Smart Insights

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

Source: www.smartinsights.com

FWIW: I start with the notion that drip is for the internal DB, and nurturing is for people driven in via inbound efforts.

Marketing Automation

The Future Of Marketing Automation - TechCrunch

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

Source: techcrunch.com

Completely agree with the notion of Predictive-First. If we can get to a point where we’re in an Amazon-like state, our B2B marketing efforts will be so damn efficient. 21 more words

Marketing Automation

[FREE WHITE PAPER] How to Tame the Digital Marketing Beast | Tealium

THE BEAST IN THE MACHINE

There’s a beast living in your digital marketing machinery and he’s throwing a wrench into your best-laid marketing plans—you just may not fully realize it yet.

107 more words
Marketing Automation