E-mail marketing is so effective it’s easy to begin to think of it as simply an engine that drives your sales results. The problem with this thinking is that it removes the human element from the equation. 495 more words
Tags » Marketing Automation
Are you taking advantage of the digital technologies available to help you save time and money?
On this online webinar replay, digital marketing expert Jaime Nacach will focus on how to automate complex marketing and sales tasks so you can always send the right message to the right person at the right time. 109 more words
Earlier this year, Scott Brinker published his 2017 Marketing Technology Landscape Supergraphic, a visual representation of the current marketing technology landscape. When Scott first published this supergraphic back in 2011, there were around 150 marketing technology solutions on it. 764 more words
Here is a recent presentation I gave at the OpStars event alongside Dreamforce. It describes the motivation behind eliminating the Lead object in CRM to support ABM and gives the experience of one startup making the transition. 8 more words
A preview of new, very cogent, research from Altimeter, a Prophet Company. One of my top 10 digital content and thought leadership inspiration sources.
EXECUTIVE SUMMARY… 1,281 more words