So as 2015 draws to a close, I’ve put together a list of what 2016’s hottest marketing trends will look like.
But first, a quick recap on 2015’s trends: 470 more words
While a CRM tool like Salesforce is generally a hub between web, phone and email leads and applications, a marketing automation or lead management system such as Marketo allows for dynamic handling of leads and providing marketing insights on each lead coming in. 257 more words
Simply put…Marketo is a CRM (customer relationship management) or LMA (lead management automation) tool allowing you to send a series of emails – triggered at certain points of time, to capture information or encourage desired actions during the sales process. 476 more words
We send out hundreds of thousands of e-mails. The one thing that we’ve learned is that we are always learning. We like that. So, to ensure we keep learning, we do lots of testing. 129 more words