Tags » Marketing - Branding

Are you charging your customers enough?

Nearly every executive pays lip service to “shareholder value.” But many of them readily, if unwittingly, make business decisions that run counter to that objective. 493 more words

Marketing & Branding

Insider View on Betsy & Dan 1 - The R-O-I of Y-O-U

Here is a 9-minute cut from an hour long event. It’s the first episode of 3 by Betsy Jordyn and me on branding strategy for consultants, business coaches, entrepreneurs, and small business owners. 37 more words


How can I add impact to my direct mail campaign?

I have confessed on my blog before that I am a direct mail junkie.  But I really do believe that many companies that use direct mail don’t use it as effectively as they possibly can. 666 more words


What is variable data print?

Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don’t take the time to explain those terms and technologies to our clients.   579 more words


CEO Heineken: Bí quyết dẫn dắt doanh nghiệp hơn 150 tuổi

Đâu là những thách thức người CEO phải đối mặt tại cương vị dẫn dắt một “đế chế” mang tính biểu tượng như Heineken, khi tuổi đời doanh nghiệp này đã bước sang thế kỷ thứ 2? 2,093 more words

Marketing & Branding

How do you get someone's attention with a business card?

Simple!  Do it differently!  And make it relevant to your industry.


Recently, I received a business card from the Desert Paper & Envelope Company. 216 more words