Tags » Marketing Campaign

Measuring Campaign Effectiveness for an Online Service on Spark

Measuring campaign effectiveness is critical for any company to justify the marketing money being spent. Consider a company providing a free online service on signup. It’s critical for the company to convert them so that they subscribe to a paid service as soon as possible. 1,088 more words

Big Data

The copywriting of 2017

The definition of the copywriting is easy and accessible: „the art and the science of writing (words to be used on websites, advertising text, promotional materials etc.), … 777 more words

Marketing And Branding Agency

Forbes - Which Is More Important: On-site Content Or Off-site Content?

July 17, 2017

By Jayson DeMers

SEO and content marketing are full of hard-to-answer questions. The depth of Google’s search ranking algorithm is vast, making it impossible to predict exactly how one change might affect a page’s ranking, and environmental factors, like the presence of competition or… 60 more words


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Since 1961, Amnesty International has become a well-respected human rights organization. In their quest to expose injustice throughout the world they have created many eye-catching and intense marketing campaigns advocating human rights. 405 more words


Three Steps to Maximizing the Potential of Your Email Marketing Program

All marketers have seen the stat that $44 is the average expected return for every dollar invested in email marketing. But getting to 44 times more ROI — or even greater levels — is not as easy as pressing send. 792 more words

Sales Planning

From concept to completion-5 steps to creating a marketing piece that’s creative and will get you noticed.

Watch the video or read below, it’s your choice. We just want you to consume this the easiest way for you. 🙂

How do you come up with this stuff! 773 more words


8 Marketing Tactics That Will Boost Your B2B Strategy

How is your B2B strategy performing? Is it getting you the results you want? As any good coach will attest, you have to continually grow your team’s strengths to keep up with the competition. 1,139 more words

Sales Planning