Tags » Marketing Campaign

Burger King - "McWhopper"


In October of 2011 in honor of Peace Day, Burger King reached out to Mc Donalds to create a remix of their two iconic burgers. 182 more words


Fearless Kota | Emotional Nutrition | Horlicks

Taller, Stronger, Sharper… that’s what we knew Horlicks stands for. But in it’s latest campaign Horlicks has taken up a new offering.

They launched the campaign in January to deal with exam stress. 214 more words


360 Degree Marketing Campaign | Big Bazaar

India’s largest organised retail chain Big Bazaar uses 360 degree marketing strategy to cater to it’s different types of customers spread across India.

The brand uses an effective mix of social media, TV and newspaper to spread it’s messages like “Har Tyohar Big Bazaar” and “Making India Beautiful.” They have more than 1.3 million likes on Facebook and 87,000 followers on Twitter. 192 more words


Jaago Re! | Tata Tea | Marketing

Tata Tea is one among the most powerful Indian brands. It was the pioneer of cause-based marketing in India but with passage of time more brands started building their communication in a similar way. 255 more words


Yeh Diwali Sabki Wali | Big Bazaar

Big Bazaar, India’s largest organised retail chain with a whooping market share of more than 50%; never misses a chance to increase it’s brand awareness. In this write-up, we’ll discuss how Big Bazaar took a different route for it’s positioning to help consumers associate with it’s brand in a better way. 118 more words


Is Nokia N8 "Push Snowboarding" Campaign a Success or Failure?

Push Snowboarding was a bold step that used social media to develop the product, generate awareness and engagement, and increase brand and device preference. No other company had blended social and traditional media in this way.

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#WeAccept | Airbnb

Just around the time when Donald Trump announced the travel ban, Airbnb launched this campaign indicating an indirect opinion on the recent political policy. They used a video to reiterate that they accept people from all around the world, irrespective of their backgrounds, nationality or gods they worship. 162 more words