In October of 2011 in honor of Peace Day, Burger King reached out to Mc Donalds to create a remix of their two iconic burgers. 182 more words
India’s largest organised retail chain Big Bazaar uses 360 degree marketing strategy to cater to it’s different types of customers spread across India.
The brand uses an effective mix of social media, TV and newspaper to spread it’s messages like “Har Tyohar Big Bazaar” and “Making India Beautiful.” They have more than 1.3 million likes on Facebook and 87,000 followers on Twitter. 192 more words
Big Bazaar, India’s largest organised retail chain with a whooping market share of more than 50%; never misses a chance to increase it’s brand awareness. In this write-up, we’ll discuss how Big Bazaar took a different route for it’s positioning to help consumers associate with it’s brand in a better way. 118 more words
1,092 more words
“Push Snowboarding was a bold step that used social media to develop the product, generate awareness and engagement, and increase brand and device preference. No other company had blended social and traditional media in this way.
Just around the time when Donald Trump announced the travel ban, Airbnb launched this campaign indicating an indirect opinion on the recent political policy. They used a video to reiterate that they accept people from all around the world, irrespective of their backgrounds, nationality or gods they worship. 162 more words