This edition of I Love Marketing features one of America’s favorite brands, Coke. With more and more people switching away from sugary and aspartame-y sodas, last year the fine marketing people at The Coca-Cola Company popped the lid off of a winning content marketing campaign. 345 more words
Tags » Marketing Campaign
Over the last few years, social media has transformed the way people play games, share information and communicate. Today, it helps many businesses to connect with new as well as existing customers, while allowing people to connect with their services and products. 274 more words
Competition is hard in business, and that’s especially true on the Internet. You can give your business a competitive edge by incorporating videos in your marketing plan. 21 more words
For most consumers, the first impression they experience with your brand is the one that sticks with them moving forward. It doesn’t matter if that impression comes from online content, traditional forms of advertising or marketing or in person, the first impression is critical. 480 more words
Personally, I get confused by the specific differences between marketing and advertising and what makes each of them unique.
I searched around and found this short article about the specific differences of the two, which I think is helpful to know and understand when creating either an advertising or marketing (or both!) campaign. 26 more words