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Nielsen Says "Hi To AI"

Today’s marketing trend brought to you by MarketingTrendTracker.com

Hi, I’m Peter Scott-Smith, owner and editor of MarketingTrendTracker.com . MTT is different – significantly different – to the myriad of other online marketing, advertising and media sources, in that it not only reports each day’s relevant marketing and media news but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. 142 more words


Content Synchronization

Content curated in one environment can be transferred or synced with another environment in three major different ways outlined below. Ideally content flows from a higher environment to a lower environment, but there are exceptions when the content needs to flow from a lower environment to meet regulatory or compliance standards and approvals. 500 more words

Adobe Experience Manager

Publish or Preview

Most of the larger organizations which use content management system for publishing the content have been accustomed to a preview server.

This setup when done correctly, helps them in reviewing the content before it gets published to the larger internal audience or in most cases the internet for public consumption. 683 more words

Adobe Experience Manager

Marketing Cloud Email Specialist Certification

Last week I got Marketing Cloud Email Specialist certified with approx 94% score.

How do I know its 94%? Thanks to the section level scores provided by Salesforce University. 639 more words

Marketing Cloud

IT Titans Join Forces to Offer Supercharged Marketing Cloud

Click here for Today’s Marketing Trend in full …

Welcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of  215 more words

Automation Studio ?

Automation Studio – 

Marketing Cloud Basics: Getting familiar with Automation Studio. Automation Studio is a best-in-class Marketing Automation Platform focused on Extract Transform Load or ETL capabilities. 30 more words


Former GM of Marketing at Telstra Business joins Salesforce partner Datarati as CEO

Datarati has appointed Jarther Taylor as the new CEO to lead the APAC growth strategy in the $5.5 Billion marketing automation industry

Monday 23 January 2017 – SYDNEY AUSTRALIA: – Datarati ( 337 more words

Marketing Cloud