If people do not buy products and services than what we need to sell?
We couldn’t sell relationship, stories…. yes, we might sell stories but magic? 166 more words
India with a population of 1.3 billion is a colossal country and as such an attractive arena for international brands to prove themselves. More prominent the brand, the difficult it is to deal with the vastly diverse and ever-changing requirements of the Indian buyer. 1,305 more words
As it is the award season, we’d like to recognise a promotion coup that’s just been pulled off by French company Soprema. Soprema make waterproofing membranes used in building construction and their logo is a woolly mammoth. 363 more words