Tags » Marketing Communication

Work of the week #1

Here’s the first of a series of posts that covers some work that’s caught my eye across some of the industry’s biggest product categories.

Food/Beverages: Raise a Glass – Victoria Bitter… 163 more words


Tidak Selamanya Semua Berjalan sesuai Rencana

Sudah yakin sekali dengan time table yang dibuat hari ini, sudah sangat mantap mengamini apa yang diplot hari ini berakhir sesuai rencana, Manusia bisa berencana, Tuhan yang menentukan, itu adalah kata-kata yang pas buat saya hari ini. 87 more words


Grandma and Grandpa Updated Their Status

Worldwide, seniors are largely neglected by brands and marketers. The tendency is to focus on the youthful, impulse spenders, tomorrow’s big wallet owners youth. While this holds some great business sense, especially in the MENA with some 60% of the population being under the age of 30, I don’t think it’s sensible to overlook the segment that has 47 times the net worth of households headed by those younger targets. 1,117 more words


Why marketing is a personal matter

Because it’s all about people.

Irrespective of the business focus or the industry – marketing is communicating to individuals who are by default emotional beings driven by their very own needs and interests. 598 more words

Social Media

Marketing Strategy Of Etihad Airways


Etihad Airways stands tall as the leading airline service provider in U.A.E ever since its establishment by Royal Decree in Abu Dhabi in the year 2003. 1,823 more words

Marketing Communication

What’s in the “Fingers” for Marketers?

New, Different and Innovative, certainly these are the words wander in the minds of Marketers. So what “new” have they found recently? These are Fingers… 625 more words

What the CEO Wants You to Know: Book review

What made me reach out to this book is its prolific author, Ram Charan, whose evangelical zest for imparting management lessons and creating world-class CEOs has made him a legend. 540 more words

Marketing Communication