Tags » Marketing Communication

Communicating the launch of a new mascot: A fictitious example of Germain, the Paris Saint-Germain lynx

A member of the Linkedin group “Sports Business Institute Barcelona – Marketing & Management Professionals in Football” posted an interesting question, which he was asked to answer as part of an interview for a marketing role with a top football club. 3,854 more words


Social Media Marketing Done Wrong!

Social media is fast becoming the primary marketing communications channel adopted by organisations. Yet it seems that the majority of companies have not the slightest clue as to how to actually do it. 284 more words

Digital Marketing

Indonesia Sebagai Tujuan Halal Tourism

Oleh: Mahfud Achyar

Pada abad ke-17 hingga pertengahan abad ke-20, bumi nusantara menjadi magnet yang kuat sehingga menarik banyak negara khususnya bangsa Eropa untuk datang. Hal ini lantaran Indonesia memiliki kekayaan alam berupa rempah-rempah yang tidak dimiliki oleh negara-negara di Eropa seperti Belanda, Inggris, dan Portugis. 3,668 more words


Part 5 - LV Kids - Online and Offline communication 

According to Hameide (2011: 138-146), marketing for luxury brand has been considered as “pull” strategy that entice the potential customers to seek and purchase the products accordingly.  808 more words

Louis Vuitton

Why protect your brands territory? (a take on the Philippine Scarborough Shoal).

The subject has been well established since the 17-1800’s were Spain and United States has published an official map siting that the Scarborough shoal as part of Philippine prime territory.   524 more words


The purpose of marketing communication

What is marketing communication?

Marketing communication has a great role and sets a base for all marketing efforts in a company. As the definition says, it is the art of all communication through various media and or messaging that is conducted by the company to serve as tools of communication between company and consumer. 376 more words


Football Brands and the 3 Ms of Content Marketing: Make, Manage, and Market

According to Marketing-guru Seth Godin, content marketing is the only marketing that’s left (Pulizzi 2008). Especially these days, where social media makes it easier than ever before to share digital content from anywhere at anytime to anyone, it should be obvious to all marketers, that Mr. 2,715 more words