As a freelance marketer the most common phrases I hear from clients are I don’t have extra money for marketing or we set up our Facebook page a year ago but haven’t touched it since. 621 more words
Tags » Marketing For Small Businesses
New Entrepreneurial Marketing Workbook
The usual approach to marketing doesn’t really suit the way that small businesses operate.
That’s because it assumes resources and the ability to control the market that we simply don’t have and most text books are written and courses constructed as if we did. 581 more words
I’ve had this conversation on many occasions, is all publicity good publicity? I watched a show recently and a group of women were talking about the fact that one of them had been in the media and she wasn’t concerned about the fact that the publicity wasn’t favourable or positive it was entirely negative but to her all that mattered was that her name is out there. 372 more words