Tags » Marketing For Small Businesses

Is all publicity good publicity?

I’ve had this conversation on many occasions, is all publicity good publicity? I watched a show recently and a group of women were talking about the fact that one of them had been in the media and she wasn’t concerned about the fact that the publicity wasn’t favourable or positive it was entirely negative but to her all that mattered was that her name is out there.   372 more words

Entrepreneurs

Five ridiculous myths about PR

So I was having a chat recently with some friends about working in PR and it was interesting to hear what they thought PR was. What was funny was how many myths associated with the profession popped up during the convo, and I had fun trying to dispel them.  506 more words

Entrepreneurs

Five of the most common press release mistakes to avoid

Press releases are a key tool in the PR artillery, but in today’s fast paced society where journalists, editors and bloggers are super busy it’s even more important that they are concise and carefully targeted.   317 more words

Entrepreneurs

New Year new plans – 5 tips for staying on track with your resolutions and 2016 goals

Happy New Year all, 2016 is here already and the festive season is well and truly over and I’m sure many of you can tell by the extra people at the gym, working on their 2016 fitness resolutions following an indulgent end to 2015. 302 more words

Entrepreneurs

Content marketing - five top tips

I’ve said it before and I’ll say it again content is king, no doubt this is not the first time you’ve heard this saying. I do believe it is true. 489 more words

Entrepreneurs

Video content is king: 5 reasons you should use video content for your business

Go to any seminar on business or marketing these days and you’ll hear a speaker say content is king, and how important content marketing is for you business and they are right. 319 more words

Entrepreneurs

Branding..whats your story

There are many definitions for Branding, simply put, branding is essential, it’s what differentiates your product or service from the rest. It’s not only about packaging, and logo’s it’s about your company story, your company promise to your consumers of what they can expect from you. 102 more words

Entrepreneurs