Tags » Marketing For Thought

Social celebrities take center stage in Target and H&R Block campaigns

Target and H&R Block are redefining the meaning of celebrity collaborations. Each of the brands have partnered with top Pinterest users and YouTube sensations in their most recent product developments and  marketing campaigns, capitalizing off of the popularity of social media and its ability to identify and interact with consumers. 482 more words

Marketing For Thought

Perfect vs. Natural: The battle between Photoshop, fashion and millennials

From Photoshop scandals to trending exercises endorsing “thigh gaps” and “bikini bridges,” the media is no stranger to manipulating beauty.

Target recently fell into this Photoshop-gone-wrong category with an over-edited “thigh gap” on a bikini model. 660 more words

Marketing For Thought

Kids say the darnest things

For the past two summers I have babysat for the same family in the town where I grew up.  I spent hours playing games, coloring, riding bikes, going on adventures, and watching cartoons with  the 7 year old girl and 3 year old boy, and every night without a doubt I would come home exhausted but with plenty of stories. 473 more words

Marketing For Thought

One Ad, Two Messages

How can one ad contain two completely different messages?  I’m not talking puns- I’m talking actual wording and meaning.

ANAR, the Aid to Children and Adolescents at Risk Foundation in Spain, has found a way.   229 more words

Marketing For Thought

How to create a fashion following

How J.Crew became a fashion powerhouse by reinventing preppy chic and integrating all of their marketing initiatives

Recently I have been obsessed with J. Crew.  Yes, I have jumped on this bandwagon late, considering the countless fashion blogs obsessed and dedicated to J. 721 more words

Marketing For Thought

Attracting new markets online

The explosion of social media platforms has opened doors for brands and services to reach even more diverse, specific audiences.  With the majority of social media obsessors still between the ages of 16 and 24, companies have gone new lengths to appealing to a younger demographic.   626 more words

Marketing For Thought