Tags » Marketing Gaffes

The stumbling blocks to effective branding

An effective, enduring brand is one that knows and conveys its identity very well. Fall prey to distraction and ill judgment and run the risk of losing to the competition. 427 more words

9/11 Marketing Epic Fails

Every year, a few companies STILL don’t get it:  No one wants you to use September 11th as a promotional opportunity.  Yesterday, AT&T tweeted a 9/11 tribute featuring one of their phones… Pretzel Crisps photographed their bags in the shape of an American flag… and a Marriott generously offered a half hour of free mini muffins in honor of 9/11 victims. 166 more words


The Good, the Bad & the Ugly: Brands use Hurricane Sandy to get some publicity

On one of my trips to New York, back in September 2008, I realized something about New Yorkers that weekend – their uncanny sense of great timing.  843 more words


Hyundai Sonata Hybrid blues

I hoped to be the first El Pasoan, Texas, and possible American, to own a Hyundai Sonata Hybrid. My plan was brilliant and a win-win for Hyundai. 222 more words

You Couldn't Make it up Department

Why didn’t someone at Woolworths put “Lolita” into a search engine before agreeing to release a range of girl’s bedroom furniture featuring “Lolita” beds? 31 more words