Tags » Marketing Keywords To Know

Marketing Keywords to Know: May 19, 2016

Columbusing

Definition: “Discovering” something that is not new

Columbusing, or cultural appropriation, occurs often and in some cases, innocently. It makes trends out of natural occurrences of one culture and grows in popularity in ours without citing where the trend originated. 83 more words

Marketing Keywords To Know

Marketing Keywords to Know: May 5, 2016

MOOC

Definition: Massive online courses that help brands connect with consumers by giving them opportunities to learn new skills

A brand that impacts one’s life is one that will be trusted and coveted by the consumer. 122 more words

Marketing Keywords To Know

Marketing Keywords to Know: April 28, 2016

Teatox

Definition: Herbal teas growing in popularity due to healthy living movements, increase of “celebrity” endorsements on social media

Celebrity endorsements are nothing new for brands, but with the rise in popularity of people who are “insta-famous” (not a mainstream celebrity, but someone who has a large following on Instagram), product placement ads have been getting out of hand! 137 more words

Marketing Keywords To Know

Marketing Keywords to Know: April 21, 2016

Experiential Marketing

Definition: Drawing the consumer to a brand by playing to their passions

To appeal to the consumer, most brands tie their products in to the consumer’s needs to drive them to do business. 116 more words

Marketing Keywords To Know

Marketing Keywords to Know: April 14, 2016

Facebook IQ

Definition: Facebook software that analyzes consumer attitudes and behaviors

According to Nielsen Mobile Netview, Facebook has over a billion users with accounts on the site. 113 more words

Marketing Keywords To Know

Marketing Keywords to Know: March 31, 2016

Twoosh

Definition: A perfect 140-character tweet

On a social media platform where every letter counts, brands and everyday people do their best to get their message across in 140 characters, the limit of a… 106 more words

Marketing Keywords To Know

Marketing Keywords to Know: March 24, 2016

Influencer Marketing

Definition: Creating a following for a product by means of user-generated content and popular bloggers

Who do you trust?

To encourage relevant and meaningful conversations to promote a product, marketers will often tap into the power of a blogger’s influence to echo their brand message. 119 more words

Marketing Keywords To Know