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Marketing Keywords to Know: February 4, 2016

Stickiness Factor

Definition: The effectiveness of an idea, product or website on the consumer

Have you ever visited a website, became intrigued by what was offered there and continued to click through to see more? 102 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 28, 2016

Heritage Brand

Definition: A brand that is deeply connected to tradition or “simpler times”

Heritage brands evoke a sense of nostalgia with their products, marketing and values. 106 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 14, 2016

Device Mesh

Definition: The connection of mobile, home, auto and wearable devices to complete the Internet of Things

With technology on the rise, 2016 promises to offer more opportunities for innovation. 98 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 7, 2016

Skyscraper Technique

Definition: SEO tactic that helps generate more traffic to a website by improving existing content and making essential connections

The ability to drive traffic to a site is imperative for the success of some businesses. 123 more words

Marketing Keywords To Know

Marketing Keywords to Know: December 31, 2015

Hispandering

Definition: Shamelessly pandering to Latino voters on the campaign trail

The race is on to gain as many votes as possible for the upcoming Presidential election and Hillary Clinton has worked very hard to appeal to the Spanish-speaking voters. 117 more words

Marketing Keywords To Know

Marketing Keywords to Know: December 24, 2015

Sale-idays

Definition: Last-minute promotions used to lure buyers during the holidays

Done all your Christmas shopping yet? If not, these special discount sales and free expedited shipping opportunities were created with you in mind! 77 more words

Marketing Keywords To Know

Marketing Keywords to Know: December 17, 2015

Corporate Social Responsibility (CSR)

Definition: Self-regulation put into and organization’s business model to go above and beyond the greater good

Encouraging individuals to do great things to benefit others has been a large issue for many organizations, but now, more companies have embedded this into their business model. 124 more words

Marketing Keywords To Know