Wantrapreneur
Definition: An aspiring entrepreneur who has yet to plan their business or put decided plans into action
Many people dream of not having to work for someone else, and the dream of the Wantrapreneur is the same. 87 more words
Tags » Marketing Keywords To Know
Marketing Keywords to Know: August 25, 2016
Backward Pricing
Definition: Placing a high price on a product to research how much the consumer is willing to spend
How much would you pay for a pair of headphones? 107 more words
Marketing Keywords to Know: August 11, 2016
#PhelpsFace
Definition: A candid photo taken of Michael Phelps during the Rio Olympics
The Olympics are in full swing and as usual, it is getting a lot of media coverage. 90 more words
Marketing Keywords to Know: August 4, 2016
360 Video
Definition: Media created with a special camera to show the viewer all 360 degrees of a scene
360 video is engaging, immersive, and quickly becoming a brand’s best friend. 138 more words
Marketing Keywords to Know: July 28, 2016
Taste Messaging
Definition: A rebranding effort which emphasizes changing the taste of a product
It’s not uncommon for a brand to create clever packaging when rebranding their products, but taste messaging goes beyond just enhancing a product’s look. 135 more words
Marketing Keywords to Know: July 14, 2016
Fingermouthing
Definition: Provocatively dangling one’s fingers in front of their mouth for a photo op
There’s a new trend born every minute and fingermouthing is one of the most recently coined terms for a pose that has become popular for Instagram selfies. 64 more words
Marketing Keywords to Know: June 23, 2016
Emoji Targeting
Definition: Advertisements connected to the use of one’s emojis
Feeling some kind of way? There’s an emoji for that! Brands have jumped on the popularity of custom emojis and are now flocking to Twitter to use their new emoji-based ad targeting. 94 more words
