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Marketing Keywords to Know: February 26, 2015

Deep Assortment

Definition:  A large line of products to be used in association with each other.

When a brand offers a number of products that can be sold separately or used in a set, it helps them become known as a kind of specialist in their field. 80 more words

Marketing Keywords To Know

Marketing Keywords to Know: February 19, 2015

DAGMAR

Definition:  A marketing approach used to measure the effectiveness of an ad campaign

A useful advertising model, DAGMAR means “Defining Advertising Goals for Measured Advertising Results”. 94 more words

Marketing Keywords To Know

Marketing Keywords to Know: February 12, 2015

Jumble Display

Definition: A wide assortment of products showcased together such as in a bargain bin or clearance table

We’ve all seen them, and more than likely, taken a minute to assess the merchandise at our favorite retailer’s jumble display. 88 more words

Marketing Keywords To Know

Marketing Keywords to Know: February 5, 2015

Sadvertisements

Definition: Sad and sometimes over-the-top advertisements made to pull on the heart strings of the consumer

Everyone is familiar with PSA’s that cover important subject matter (such as bullying, smoking hazards, etc.), but when making ads to raise awareness for such matters, timing is everything! 149 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 29, 2015

NW;DR

Definition: “Not worthwhile; didn’t read”

Coined by marketing author Seth Godin in his book On! The Future of Now, NW;DR is a variation of the popular online acronym TL;DR (too long; didn’t read). 55 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 22, 2015

Seamless Gifs

Definition: Short and mesmerizing looping videos

Seamless gifs are looping videos that have gained popularity online. They are used to visualize a feeling, make you laugh, or simply to draw your attention to something. 36 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 15, 2015

Floater

Definition: Transparent or semi-transparent ads that display over a web page

You have an idea for dinner tonight and as you Google recipes, you finally come across a reputable site. 105 more words

Marketing Keywords To Know