Tags » Marketing Keywords To Know

Marketing Keywords to Know: April 23, 2015

Brand Architecture

Definition:  The organization of all the brands that a company owns

The architecture of the various brands a company owns is important to its success and relevancy on the market. 77 more words

Marketing Keywords To Know

Marketing Keywords to Know: April 16, 2015

Laggards

Definition:  Consumers that are slow to buy from a brand that isn’t established or too expensive

Brands that aren’t well-know or are in the beginning stages of production know laggards very well. 112 more words

Marketing Keywords To Know

Marketing Keywords to Know: April 9, 2015

Social Crossover

Definition:  When two different brands have a percentage of followers in common

It doesn’t matter how vastly different some brands are – sometimes they will naturally share followers on social media. 119 more words

Marketing Keywords To Know

Marketing Keywords to Know: April 2, 2015

Webrooming

Definition:  Browsing a merchant’s products online to gather details before making an in-store purchase

Having a website is a necessity for all businesses these days. 103 more words

Marketing Keywords To Know

Marketing Keywords to Know: March 19, 2015

Brand Inanity

Definition:  Weak attempts at getting attention for a brand using pop culture and social media

Companies are quick to jump on the hashtag bandwagon to grab the attention of their customers while marketing their brands. 128 more words

Marketing Keywords To Know

Marketing Keywords to Know: March 12, 2015

Black Hat SEO

Definition:  Rising in the ranks of a search engine result page using sketchy tactics

SEO is a powerful tool for any business. 113 more words

Marketing Keywords To Know

Marketing Keywords to Know: March 5, 2015

Cannibalization

Definition:  The loss of sales or complete obliteration of a product due to the introduction of a new, better product made by the same brand. 154 more words

Marketing Keywords To Know