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Marketing Keywords to Know: March 19, 2015

Brand Inanity

Definition:  Weak attempts at getting attention for a brand using pop culture and social media

Companies are quick to jump on the hashtag bandwagon to grab the attention of their customers while marketing their brands. 128 more words

Marketing Keywords To Know

Marketing Keywords to Know: March 12, 2015

Black Hat SEO

Definition:  Rising in the ranks of a search engine result page using sketchy tactics

SEO is a powerful tool for any business. 113 more words

Marketing Keywords To Know

Marketing Keywords to Know: March 5, 2015

Cannibalization

Definition:  The loss of sales or complete obliteration of a product due to the introduction of a new, better product made by the same brand. 154 more words

Marketing Keywords To Know

Marketing Keywords to Know: February 26, 2015

Deep Assortment

Definition:  A large line of products to be used in association with each other.

When a brand offers a number of products that can be sold separately or used in a set, it helps them become known as a kind of specialist in their field. 80 more words

Marketing Keywords To Know

Marketing Keywords to Know: February 19, 2015

DAGMAR

Definition:  A marketing approach used to measure the effectiveness of an ad campaign

A useful advertising model, DAGMAR means “Defining Advertising Goals for Measured Advertising Results”. 94 more words

Marketing Keywords To Know

Marketing Keywords to Know: February 12, 2015

Jumble Display

Definition: A wide assortment of products showcased together such as in a bargain bin or clearance table

We’ve all seen them, and more than likely, taken a minute to assess the merchandise at our favorite retailer’s jumble display. 88 more words

Marketing Keywords To Know

Marketing Keywords to Know: February 5, 2015

Sadvertisements

Definition: Sad and sometimes over-the-top advertisements made to pull on the heart strings of the consumer

Everyone is familiar with PSA’s that cover important subject matter (such as bullying, smoking hazards, etc.), but when making ads to raise awareness for such matters, timing is everything! 149 more words

Marketing Keywords To Know