Tags » Marketing Keywords To Know

Marketing Keywords to Know: July 28, 2016

Taste Messaging 

Definition: A rebranding effort which emphasizes changing the taste of a product

It’s not uncommon for a brand to create clever packaging when rebranding their products, but taste messaging goes beyond just enhancing a product’s look. 135 more words

Marketing Keywords To Know

Marketing Keywords to Know: July 14, 2016

Fingermouthing

Definition: Provocatively dangling one’s fingers in front of their mouth for a photo op

There’s a new trend born every minute and fingermouthing is one of the most recently coined terms for a pose that has become popular for Instagram selfies. 64 more words

Marketing Keywords To Know

Marketing Keywords to Know: June 23, 2016

Emoji Targeting

Definition: Advertisements connected to the use of one’s emojis

Feeling some kind of way? There’s an emoji for that! Brands have jumped on the popularity of custom emojis and are now flocking to Twitter to use their new emoji-based ad targeting. 94 more words

Marketing Keywords To Know

Marketing Keywords to Know: May 19, 2016

Columbusing

Definition: “Discovering” something that is not new

Columbusing, or cultural appropriation, occurs often and in some cases, innocently. It makes trends out of natural occurrences of one culture and grows in popularity in ours without citing where the trend originated. 83 more words

Marketing Keywords To Know

Marketing Keywords to Know: May 5, 2016

MOOC

Definition: Massive online courses that help brands connect with consumers by giving them opportunities to learn new skills

A brand that impacts one’s life is one that will be trusted and coveted by the consumer. 122 more words

Marketing Keywords To Know

Marketing Keywords to Know: April 28, 2016

Teatox

Definition: Herbal teas growing in popularity due to healthy living movements, increase of “celebrity” endorsements on social media

Celebrity endorsements are nothing new for brands, but with the rise in popularity of people who are “insta-famous” (not a mainstream celebrity, but someone who has a large following on Instagram), product placement ads have been getting out of hand! 137 more words

Marketing Keywords To Know

Marketing Keywords to Know: April 21, 2016

Experiential Marketing

Definition: Drawing the consumer to a brand by playing to their passions

To appeal to the consumer, most brands tie their products in to the consumer’s needs to drive them to do business. 116 more words

Marketing Keywords To Know