Deep Assortment
Definition: A large line of products to be used in association with each other.
When a brand offers a number of products that can be sold separately or used in a set, it helps them become known as a kind of specialist in their field. 80 more words
DAGMAR
Definition: A marketing approach used to measure the effectiveness of an ad campaign
A useful advertising model, DAGMAR means “Defining Advertising Goals for Measured Advertising Results”. 94 more words
Jumble Display
Definition: A wide assortment of products showcased together such as in a bargain bin or clearance table
We’ve all seen them, and more than likely, taken a minute to assess the merchandise at our favorite retailer’s jumble display. 88 more words
Sadvertisements
Definition: Sad and sometimes over-the-top advertisements made to pull on the heart strings of the consumer
Everyone is familiar with PSA’s that cover important subject matter (such as bullying, smoking hazards, etc.), but when making ads to raise awareness for such matters, timing is everything! 149 more words
NW;DR
Definition: “Not worthwhile; didn’t read”
Coined by marketing author Seth Godin in his book On! The Future of Now, NW;DR is a variation of the popular online acronym TL;DR (too long; didn’t read). 55 more words
Seamless Gifs
Definition: Short and mesmerizing looping videos
Seamless gifs are looping videos that have gained popularity online. They are used to visualize a feeling, make you laugh, or simply to draw your attention to something. 36 more words
Floater
Definition: Transparent or semi-transparent ads that display over a web page
You have an idea for dinner tonight and as you Google recipes, you finally come across a reputable site. 105 more words
