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Marketing Keywords to Know: August 11, 2016

#PhelpsFace

Definition: A candid photo taken of Michael Phelps during the Rio Olympics

The Olympics are in full swing and as usual, it is getting a lot of media coverage. 90 more words

Marketing Keywords To Know

Marketing Keywords to Know: August 4, 2016

360 Video

Definition: Media created with a special camera to show the viewer all 360 degrees of a scene

360 video is engaging, immersive, and quickly becoming a brand’s best friend. 138 more words

Marketing Keywords To Know

Marketing Keywords to Know: July 28, 2016

Taste Messaging 

Definition: A rebranding effort which emphasizes changing the taste of a product

It’s not uncommon for a brand to create clever packaging when rebranding their products, but taste messaging goes beyond just enhancing a product’s look. 135 more words

Marketing Keywords To Know

Marketing Keywords to Know: July 14, 2016

Fingermouthing

Definition: Provocatively dangling one’s fingers in front of their mouth for a photo op

There’s a new trend born every minute and fingermouthing is one of the most recently coined terms for a pose that has become popular for Instagram selfies. 64 more words

Marketing Keywords To Know

Marketing Keywords to Know: June 23, 2016

Emoji Targeting

Definition: Advertisements connected to the use of one’s emojis

Feeling some kind of way? There’s an emoji for that! Brands have jumped on the popularity of custom emojis and are now flocking to Twitter to use their new emoji-based ad targeting. 94 more words

Marketing Keywords To Know

Marketing Keywords to Know: May 19, 2016

Columbusing

Definition: “Discovering” something that is not new

Columbusing, or cultural appropriation, occurs often and in some cases, innocently. It makes trends out of natural occurrences of one culture and grows in popularity in ours without citing where the trend originated. 83 more words

Marketing Keywords To Know

Marketing Keywords to Know: May 5, 2016

MOOC

Definition: Massive online courses that help brands connect with consumers by giving them opportunities to learn new skills

A brand that impacts one’s life is one that will be trusted and coveted by the consumer. 122 more words

Marketing Keywords To Know