Tags » Marketing Management

The growing importance of Content Marketing in Financial Services industry

Μια εξαιρετικά ενδιαφέρουσα έρευνα παρουσίασε η εταιρία Financial Editions σε συνεργασία με τους Dianomi και το Financial Services Forum. To 2014 ήταν η δεύτερη χρονιά που «έτρεξε» η συγκεκριμένη έρευνα σε 500 senior financial services marketers στο Ηνωμένο Βασίλειο, σε ένα σημαντικό τομέα της οικονομίας μιας χώρας, ο οποίος παρουσιάζει πολλές διαφορές, αλλά και προκλήσεις. 308 more words

Content Marketing

Πελάτης 2020!: Μελετώντας τα σημάδια του νέου καταναλωτή

Η διεθνής εταιρία συμβούλων Deloitte σε μια εκτεταμένη έρευνα που πραγματοποίησε πριν δύο περίπου χρόνια προσπάθησε να χαρτογραφήσει και να προσδιορίσει τις μεγάλες αλλαγές στις αξίες και τα μοντέλα συμπεριφοράς των καταναλωτών, που θα λάβουν χώρα έως το 2020. 53 more words

Content Marketing

Evidence-based Healthcare Marketing Webinar Rescheduled

One of our healthcare marketing panelists has been called for jury duty during the week this program was originally scheduled.  See the new date and time, session description and link for registration below. 243 more words

Healthcare Marketing

Free Benchmarking--Does Your Marketing Measure Up?

Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. How do they know how they stack up? 315 more words

Part 3. Let strategy drive healthcare marketing decisions.

We’ve all been there.  That place where we’re executing carefully crafted marketing plans, launching highly targeted and creative strategies, balancing both the over-stressed marketing team’s time and the under-resourced budget to make it all work when someone (e.g., administrator, doctor, service line leader) marches in with the marketing demand du jour.  712 more words

Healthcare Marketing

Part 2. Focus healthcare marketing investments to improve business performance.

How do healthcare marketing executives decide where to allocate scarce marketing resources – both people and dollars? In today’s complex environment, determining what gets funded and what doesn’t, how much to invest and what your team should be spending time on can be a daunting task. 492 more words

Healthcare Marketing

The secret to healthcare marketing ROI? Focus. Focus. Focus.

PART ONE

Someone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing is knowing what to do; prioritizing is knowing what to do first.  442 more words

Healthcare Marketing