Tags » Marketing Management

How Do You Eat An Elephant? - CMO.com

The use-case-driven integrated business requirements (IBR) document is key to the iterative development of the solution to integrate multiple technology solutions. The IBR has to be crisp enough for stakeholders to understand the business objectives for the iteration, but also detailed enough for the point solutions to develop functional design and to build on it.

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A Placement Year has been one of the Best Decisions I have made!

This post sees BA(Hons) Public Relations and Digital Communications Management student Lorna Mowbray give her account of her first six months on placement with Manchester based advertising agency  420 more words

Student Blogs

Digital marketing budgets are growing (but are marketers battle-weary?) - Econsultancy

When asked to identify barriers to digital marketing investment, 33% of respondents admitted that ‘company culture’ was one. In 2015, this figure was only 24%.

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Limitations On Role of Wealth Management

Up to what extent does wealth management ought to be? It is true, wealth management do sounds good but is a complex industry. It is not just about counting money or managing investments but also other areas of finances. 320 more words

Marketing Management

Behind the Financial Service Sector

Most of the time, when economic activity grows in a certain area, those of us who believe in economic prosperity tend to view that finance growth is a great, but it seems undeniable that growing financial system can also cause harm.  266 more words

Marketing Management

Unfavorable Side of Investment Climate

Even though Investment Climate helps governments implement business reform, encourage private sector development and generate investment, it is also one of the many hindrances faced by developing and underdeveloped nations which makes it unfavorable. 269 more words

Marketing Management