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Career Prospects In Digital Marketing

Digital Marketing

Digital Marketing is the very innovative concept. Through this form of media products and services are promoted with the use of database-driven online distribution channels to reach consumers in an appropriate and lucrative manner. 143 more words

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Yaratıcı stratejiler

Arkadaşlar, geçen haftanın tartışmasına katılanlara teşekkür ederim. Vizeye kadar toplamda 3 tartışmaya katılanlar notlarını bir harf notu kadar artıracaklar.

Bu hafta tartışma konumuz, 2012 yılındaki bir kampanyadan. 20 more words

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Brand Equity Models (Philip Kotler Summary)

Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the below models to measure brand equity in his book ‘Marketing Management – 13th Edition’ co authored by Kevin Keller. 52 more words

Marketing Management

Brand Resonance Pyramid (Philip Kotler Summary)

Brand Resonance Pyramid (Philip Kotler Summary)

The brand resonance model also views brand building as an ascending, sequential series of steps, from bottom to top. The steps are as below: 387 more words

Marketing Management

Marketing Management: Market offerings - Systematic Approach

Market offerings is how one can satisfy other.

The process includes the fact knowing the Consumer Behavior. The consumers have several decision making techniques. One may choose to buy a pizza and another may oppose it.

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Marketing Management

The New B2B Technology Marketing Strategy – Lean, Flat, Targeted

A new focused Strategy for B2B technology marketers’ in creating simple, cost effective and targeted marketing that is sustainable for the long term

What’s Really New? 458 more words

B2B Marketing

Pepsi Max - İnanılmaz

Arkadaşlar merhaba,

bu haftaki tartışma konumuz, Pepsi’nin kampanyası. Şekersiz maksimum lezzet. Sloganı; “Pepsi Max İnanılmaz”. Kampanyayı slogan, verilmek istenen mesaj ve hedef kitlede yaratılmak istenen etki açılarından değerlendirirseniz neler söyleyebilirsiniz? 57 more words

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