Hotel search website and Business Partner of the Institute of Hospitality trivago releases the results of its annual trivago Awards, using over 175 million aggregated hotel reviews to determine the best-rated hotels in the UK. 345 more words
Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. 831 more words
As the closing date for entries into the Restaurant Manager of the Year approaches, we reveal who will be judging the final in January 2018. We are delighted to reveal three new judges who will help find the next big name in hospitality. 764 more words
If you have an SME, you are bound to be involved in the processes by which your products reach customers.
When the 4Ps of marketing were devised back in the ‘60’s, one didn’t explain itself very well. 571 more words
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We have also worked with marketers and agency leaders to identify where the knowledge and capabilities gaps exist.
1. Do you know all the key technology providers in your marketing and advertising tech stack and the basis on which they are engaged?
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If an organization is large enough, to the point where it has distinct marketing, inside sales and external sales teams, then it may make sense to have inside sales live within the marketing department.