Tags » Marketing Management

How one Kellogg student raised $2.6 million (and counting) on Kickstarter

By Marc Zarefsky

Hiral Sanghavi and his wife Yoganshi strolled through the San Francisco International Airport last December as they giddily awaited their flight to Cabo San Lucas, Mexico to celebrate their one-year wedding anniversary. 1,418 more words

Student Life

More habits of the best marketers

I’ve been continuing my thinking about the behaviours, attributes, qualities and habits of the best marketers I know.

Certainly the technical marketing skills that we learn and hone throughout our careers are critical; and across our marketing organisations we have a lot of marketing people who have built their careers on being really fantastic project managers. 521 more words

B2B Marketing

My experience of learning throughout semester one by PT MBA Aida Elbouanani, Dubai centre

Five years ago I graduated from university as an IT engineer, and then joined one of the leading FMCG companies in a sales role. By doing this, I switched my career completely from a technical to a management role. 469 more words

Strathclyde Mba

Why Beckon Beckoned to Me: The Arrival of Marketing Performance Management

In today’s online and mobile world customers are educating themselves about products and services long before any flesh and blood sales persons utters a word. Consumers can easily find their own way to detailed product information, user reviews, professional reviews, demonstration videos, user generated… 904 more words


alexandrepersehais reblogged this on Alexandre Persehais and commented:

I did a project this year about marketing performance measurement system and I cannot do anything else but to agree with the author on the need for marketer to agree on a standard performance evaluation system. I believe the post didn't touch on one important aspect, CEO are looking to know how marketing is doing yes but they rather want the answer in financial terms which I believe is the real challenge for marketers, translating marketing metrics into financial ones.

Why content IS king: confessions of a Google spammer

Disclaimer: This post was written by Jeff Deutsch and originally published on inbound.org. The original post can be read here:  Confessions of a Google spammer… 2,807 more words

Marketing Management

Maggie McCain-Davis, Ph.D.

Title: President of Global Sales and Marketing
Company: The Corporate Nest, Inc.
Location: United States / Global
Honored Member 85 more words