Tags » Marketing Management
Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the below models to measure brand equity in his book ‘Marketing Management – 13th Edition’ co authored by Kevin Keller. 52 more words
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Market offerings is how one can satisfy other.
The process includes the fact knowing the Consumer Behavior. The consumers have several decision making techniques. One may choose to buy a pizza and another may oppose it.
A new focused Strategy for B2B technology marketers’ in creating simple, cost effective and targeted marketing that is sustainable for the long term
What’s Really New? 458 more words
bu haftaki tartışma konumuz, Pepsi’nin kampanyası. Şekersiz maksimum lezzet. Sloganı; “Pepsi Max İnanılmaz”. Kampanyayı slogan, verilmek istenen mesaj ve hedef kitlede yaratılmak istenen etki açılarından değerlendirirseniz neler söyleyebilirsiniz? 57 more words