Tags » Marketing Plan

Trade Shows Are One Opportunity You Just Can't Afford to Pass Up

Like any business, you probably use a wide range of marketing materials in an attempt to spread your message far and wide. Even though you rely heavily on the print techniques that have worked so well in the past, you’ve probably also branched out into the wonderful world of social media and digital marketing. 465 more words

Kathy Dematteo

Why Does IKEA Hate Air? For a Very Good and Fiscally Responsible Reason, Actually

The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that it set for itself in its most recent marketing plan, including a promise to achieve sales of $56.2 billion by 2020, which would require nearly 10 percent growth every year until then. 405 more words

Chapter 02: Developing Marketing Strategies

Local SEO is vital to your business

Local SEO isn’t all about the mom-and-pop stores anymore. Basically, any business can reap the benefits that local SEO provides. Since Google did its update in 2014, the significance of local SEO is vital, many entrepreneurs focus their marketing strategy within their local community. 332 more words


We are the only nation that doesn't really understand a Marketing Plan

Whenever you approach a client, you can sense their ignorance when it comes to Marketing. Most of them think that a Marketing Plan should be created in a matter of days. 422 more words

A Nation Of Shopkeepers

Maintaining a Balanced Marketing Diet

We all have favorite foods. If you’re like most people, your favorite food is probably not the healthiest, either. Some people have a weakness for pies, while others prefer brownies, cakes, or even just rich and delicious pasta. 544 more words

Marketing Trends

Tactics on the sidelines

Football. The beautiful game of football, where millions of people all over the world unite to watch the final match. There is a large European football fan base in the Middle East, with very high influence and investment; however, the regional fan base and interest in local clubs is fairly low in comparison to the support fans have for big European clubs. 615 more words