Tags » Marketing Plan

Content marketing for our G-life loyalty program

We based our marketing plan not only on our persona and its journey map, but also on our own research: a survey involving 142 respondents from all over the world, mainly aged 18-31 (87%):  263 more words

Marketing Plan

6 Elements of a Written Content Strategy

There is a lot of great material out there about writing a content strategy for your business, but let’s make it simple, shall we? As a small business owner, you’re pressed for time, and so here is a rundown of the essential elements of a content strategy. 560 more words


Getting Started: Models & Plans you Need

There’s so much to consider when you’re starting or leading a company. Unless you’ve already earned a degree in business, a lot of it sounds similar and can be very confusing. 1,297 more words

'Now What? - What do we do when we catch the car?' - Spinach Helpful Tip of the Week!

‘What is a ‘Spinach helpful tip’? – When a friend tells you what you don’t know – especially when you don’t know it!

In an earlier installment we explored Socratic Questioning methods that you should utilize for  841 more words


Anatomy of a Marketing Plan Part 3: Action Plan

In Part 1: Situation Analysis we discussed reflecting on your current performance and analyzing your data, market research and other macroeconomic factors.  Once you’ve brought the current situation into focus, you have a clear understanding of the direction you are headed and the data to support it. 453 more words

Marketing Plan

This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. You will research the various elements of the marketing plan as it relates to this company. 306 more words


3 Metrics Every B2B Marketer Should Know

“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind: it may be the beginning of knowledge, but you have scarcely, in your thoughts, advanced to the stage of science.” … 832 more words