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Marketing Plan


You are the global marketing vice president at Dyson. You have been asked to attend a meeting with James Dyson, the company’s founder. Dyson’s CEO and the head of Dyson’s New Product Innovation department will also be in attendance. 1,243 more words

What's Your 'Why'?

By: Zack Duvall

I bet many of you reading this blog, being the successful business person that you are, could detail every aspect of the product(s) and service(s) that your company provides. 618 more words

The NEW Universal Truths About Local Store Marketing

The interesting thing about Local Store Marketing (LSM) is that it’s even more relevant with today’s technological advancements.  Technology is often best used when it’s a complement to a traditional form of marketing. 889 more words

Kathy Hartman

Your Marketing Plan: The Series

Following the widely read series on crafting your own marketing strategy (from February 11 to March 18, 2018), I am coming up with a new series of articles that will discuss the fundamentals of a marketing plan. 906 more words


Are You Making Any of These 10 Deadly Small Business Mistakes?

These traps/mistakes are common to many entrepreneurs and small business owners:

1. Getting Wedded To an Idea And Sticking With It Too Long.
Don’t marry a single idea. 465 more words

Don't Be Afraid to Take Marketing Risks

Happy Friday the 13th everyone! Every time one of these dates rolls around, we all feel that little chill running down our spines thinking about Jason running wild at Camp Crystal Lake. 252 more words


Marketing Summary

After the outline of your Marketing Plan you get to have fun developing the content for each section of the outline. The best way to begin is with your Marketing Summary. 83 more words