Tags » Marketing Plans

No Longer Business As Usual

I work with wineries throughout North America and have been amazed at the growth in the industry over the past decade or so. The growth is in all states and provinces and in some areas the number of wineries has quadrupled in fifteen years. 324 more words

Wine And Retail Business

Strategy –Finding Your Place

Without a winning strategy your journey has no destination and success would be an accident –they do happen but are unlikely.

At the foundation of strategy is finding a need for a good or service that is either solving a problem or creating a benefit that customers want and will pay enough for you to generate a profit. 376 more words

How Big is Your Marketing Area?

When I do marketing work for clients, they are normally business that got up and running before the foundation was laid.  Meaning they started dotting the neighborhood with signs, grinding out door hangers, or setting up a Facebook page.   932 more words


Marketing Goals

How to make your marketing goals.

The number one thing I notice when I start to work with a client is this, they don’t have a goal.   1,228 more words


Strategy Plan Success – Event or Process

One of the most common factors that leads to disappointing results in the organizations Strategic Planning initiative is when they are executed as an “annual event” and not an ongoing business critical process that get updated and refined year over year. 439 more words

Social Media Wednesday: Buffer

Hello Readers!

I recently started using Buffer. It’s an App for social media management. I LOVE this App. I am also a lover of Hootsuite. I’ve used Hootsuite for years but Buffer just seems so much better to me. 170 more words


Simple Tips for Handling a Business Expansion

Running a small business is nice, but there comes a time when every business owner wants to expand their business into something bigger and better. However, there are certain pitfalls that make it really difficult for businesses to handle their growth, especially if the growth is a rapid one. 838 more words

Social Media