Tags » Marketing Plans

Simplest difference between Strategy and Tactics

As a advertising executive or more precisely digital strategist,  i have worked with various agencies and clients both international and national. One thing is common among all is that they all say the same thing what is our strategy for the next week/month, and on multiple occasions i have tried to convey them that strategy is one time what you are asking is either a plan, a campaign idea and it’s execution or some tactics for achieving our strategic objective. 128 more words


The Four Seasons of B2B Marketing – Why Marketing is a bit like Farming

Everyone knows that unlike b2c sales, b2b selling has no seasonality, right? Wrong!

Well, it’s true that b2b marketing doesn’t have summer sales, Black Fridays and holiday clearances. 717 more words


The Gut-Check Questions We Need to Ask Ourselves as Marketers

I have long argued that the minute our job as marketers starts to feel easy, we are not doing enough as professionals. And I stand by that claim. 720 more words

Creative Strategy

Quick Marketing Tips for Launching a New Product

Guest post by Zoe Anderson: The launch of a new product is always an exciting time for any business – and one that can be filled with doubt and stress if not carried out the right way. 689 more words