Tags » Marketing Strategy

Inbound Marketing: Get Found

Did you know?

60% of companies will execute an inbound marketing strategy in 2013.

Inbound practices produce 54% more leads than traditional outbound leads.

(Stats Source: Hubspot) 587 more words


Stop Selling, Start Listening

Twenty eight hours had passed since Prime Minister Modi had delivered his annual Independence Day address from the ramparts of the historical Red Fort in the capital. 896 more words

Marketing Strategy

The importance of context in social media advertising

I’m about as passionate about all things marketing as is healthy (and maybe just a little more) – but a recent experience has firmed up the importance of context. 381 more words

Content Marketing


Is there an etiquette to social media? This blog offers some straight forward advice about how to make social media an effective marketing tool for your business. 678 more words


ICCA members' press releases part 2 - topics and creativity

We viewed and categorized a total of 48 press releases published on the ICCA website in July to share some observations.

The majority of texts introduce changes in… 731 more words

Meetings Industry

Content marketing – revolution, evolution or hype?

OK, I admit it – I’m not a fan of the term ‘content marketing’.

Despite our obsession with it, I believe it’s distracting us from our real purpose as marketers. 430 more words

B2B Marketing

Prosperity Plumbers

When I tell them my profession, I often hear people ask curiously, “What does a Marketing and Branding consultancy do? I mean “exactly” what is it?” People guess…Cobblestones Consulting is…………..hmmmm….a sales agency?……..a content firm?……..a media house?…public relations?……..event management?………… sales training?…….digital marketing? 573 more words