Over the decades marketing has changed. The tools we use have changed. The delivery mechanism for our messages has changed. Our audience has changed. Fonts, colours, design trends change so often that it can be hard to keep up. 641 more words
Tags » Marketing Strategy
This isn’t a rhetorical question. It’s just a question. What’s your most effective lead generation tool?
Of the many functions that we as marketers are involved with I personally believe that lead generation is the single most important activity. 718 more words
Why wouldn’t you click on a headline that includes the words ‘predictable growth’?
It’s what we’re aiming for every day – a way of optimising the sales funnel so that we are able to confidently predict what our sales numbers will look like in the future. 156 more words
The development of customer personas isn’t a new concept but it’s definitely undergoing a bit of a renaissance at the minute. There are endless articles extolling the virtues of the activity as a way to gain really meaningful customer insights and to identify the areas where there is a knowledge gap today needs to be filled. 1,738 more words
Top-performing companies actively build a culture that’s customer-focused, managed for the long-term, creative, confident, flexible, and fast-moving. While transforming marketing and sales capabilities to drive growth is not easy, many companies have difficulty simply knowing where to start. 26 more words