Tags » Marketing Strategy

How to Succeed with Limited Marketing Resources

Marketers report that their biggest challenge is a lack of marketing resources—dollars, people and time. This is one of the key findings in the 2017 Industrial Marketing Trends… 733 more words

Industrial Marketing And Sales

5 Lead Nurturing Staples to Drive Sales

Studies have shown that 70 percent of new business can come from long term leads.

To have a high rate of success at converting long term leads, companies must be able to optimize these five important lead nurturing processes. 641 more words

Marketing Strategy

Should Marketing Automation Customers be Pre-Qualified?

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. 1,065 more words

How to Connect with Younger Engineers

As a marketer, you likely have long-term relationships with many seasoned engineers who are in leadership roles and in a position to influence decisions and make purchases. 703 more words

Marketing, General

When Does Loyalty Begin?

We all love industry averages.  We get the “what’s the industry average?” question often for a variety of metrics – response rates, open rates, time intervals, customer sign-ups, you name it.  686 more words

Marketing Strategy

Should Marketing Take a Summer Vacation?

 If you’re marketing sunglasses, beer, or barbecue grills, this question is a no-brainer. But if you work in the industrial sector and your prospects are engineers and technical professionals, you might pause. 552 more words

Marketing Strategy

Can You Buy Customer Loyalty?

Now there’s a loaded question! It seems whenever a group of loyalty marketers gets together a debate breaks out over this topic. Funny thing is, as I observe and participate in these discussions, there is never truly a debate or argument. 481 more words

Marketing Strategy