Tags » Marketing Strategy
Many companies think of themselves as ‘omni-channel’ or ‘multi-channel’ in the way they describe their contacts with customers and prospects.
But in fact, often there is only ONE way that they really put forth any true effort. 1,123 more words
Honda. Of course.
They don’t Jon Hamm’s voiceover but machts nicht. They have a hugely creative effort that was put out in 2015 and still amazes today. 820 more words
And the worst automotive advertising of the season is…GM.
Why am i not surprised? The big American brands have had mediocre advertising strategies for years, and they throw money at wide mass markets instead of using smart targeted marketing to find their true audience. 412 more words