Tags » Marketing Strategy

Re-purposing Your Content

Our blog posts this last month have focused on content and this blog post continues that trend and will talk about how you can re-purpose your content to serve additional purposes. 459 more words


Make customers fall in love with your business

Most marketers think of their business as an organization of great features. “We offer only the finest cuts of quality meat including USDA Choice beef and California-fresh Chicken and Pork.” “Our Certified Pre-Owned Vehicles go through a comprehensive, painstakingly detailed 112-point inspection.” “Discover our exclusive Handmade Italian Shoes, refined Men’s Luxury Shoes for your style.” 444 more words

Marketing Strategy

Cost Justifying a Loyalty Program - Part 1

Being in the loyalty marketing business for so many years, we have seen just about every reaction possible from CEO’s and CFO’s when we accompany the CMO to discuss the possibility of developing a program…especially one that includes “rewards”.   699 more words

Marketing Strategy

Text Marketing 101

Co-Written with Brandon Siegesmund

You may already know that customers are ten times more likely to read text marketing messages than email messages. Also, you may already realize that younger generations — … 1,190 more words

Business Tips

Content, Content, Content. Did I Mention Content?

If you caught our blog post last week, you will know that we have started our content blog series. The next few blog posts are going to deal entirely with content and why it is important for you and your business. 532 more words


Introducing my new business and website!

It’s official! I’m in business!

This week I’ve formally launched my marketing consultancy:
After more than 25 years working in a corporate environment, I’ve turned my passion and expertise for B2B marketing into my own business. 174 more words

B2B Marketing

Online Advertising: Retargeting To Consumers

The past few blog posts we have been talking about the world of online advertising. We have explored the areas of paid search, display ads and how location matters. 357 more words