Tags » Marketing Strategy

What the colour of your logo says about you

It’s just a colour right? Doesn’t mean anything.

You couldn’t be more wrong. The colour that you choose for your company logo will say a lot about you to your customers and prospects so you better make sure that you choose the right one. 130 more words


Customer Experience and Customer Engagement: Same, Different, or Just Other Terms for CRM?

There are a couple of buzz words in marketing these days that just seem confusing to most people: Customer Experience and Customer Engagement. What are these terms? 497 more words

Marketing Strategy

Tips & Tricks with Engagement Marketing

Our blog has been focused solely on engagement marketing for the last several weeks. We have explored the concept of engagement marketing, spent some time on word-of mouth referrals in a social world, and have went through the engagement cycle. 561 more words


Completing the Engagement Marketing Cycle: Actually Engaging Your Customers

The Engagement Cycle of marketing has 3 steps: Experience, Enticement, and Engagement. Our last two blog posts have focused on the first 2 steps and now we are ready to explore the third step, engagement. 430 more words


Entice and Encourage Customers to Stay Connected With You

Our blog focus has been on engagement marketing for the last few weeks. Our last post focused on how important it is to create a great customer experience that leaves your customers wanting to come back. 468 more words


We're Hiring: Social Media Advertising Specialist

We are seeking a tech-savvy, Digital Advertising – Social Media person who is passionate about social media and driving sales and customer engagement. This position is full time salaried with benefits, including attendance at industry-specific conferences. 563 more words

Blue Sky Marketing

We're Hiring: Search Engine Marketing (SEM) Specialist

The ideal candidate must possess a keen understanding of online marketing, ideally in the B2C space, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, attribution monitoring and analytics. 358 more words

Blue Sky Marketing