Tags » Marketing Strategy

Can You Buy Customer Loyalty?

Now there’s a loaded question! It seems whenever a group of loyalty marketers gets together a debate breaks out over this topic. Funny thing is, as I observe and participate in these discussions, there is never truly a debate or argument. 481 more words

Marketing Strategy

Ternyata bukan produk baru, hanya promo DP pembelian Kawasaki Ninja 250SL

motorrio.com – Perkiraan akan hadirnya motor baru atau bahkan penurunan harga sirna!! Ternyata Kawasaki hanya bikin program promo DP saja, jadi konsumen yang pingin beli Ninja 250SL bisa mendapatkan DP promo, yang entah modelnya seperti apa. 31 more words

Motor Baru

What is Your Position on...Loyalty?

Every business has a loyalty program. If you have customers and you try and keep those customers, then you have a loyalty program. Not all are thought through and not all businesses use marketing as a primary retention tool, but businesses with a substantial number of customers who have some untapped potential usually employ marketing in some form to increase retention. 585 more words

Marketing Strategy

Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker

On a trip to Scotland in the 1980s, from my rented car on a road outside of Glasgow, I spotted a crude hand-painted sign nailed to a tree that read, “Ian McTavish Bagpipe Maker.” I slammed on the brakes and took a sharp left turn up a narrow, dirt road. 878 more words

B2B Marketing

Loyalty Landmines

5 Ways Your Customer Loyalty Program Can Backfire

Loyalty is a hot topic.  Rewards are everywhere.  Once the favored tactic of airlines and hotels, rewards programs, and loyalty programs in general, are now popping up in almost every conceivable business.  1,277 more words

Marketing Strategy

Honda mulai serius sasar pasar motor hobi,IU dan pabrikan lain wajib hati-hati!!

motorrio.com – Honda, nama pabrikan otomotif kelas dunia yang sukses menjadi pabrikan roda dua terbesar di dunia, seolah tak puas dengan apa yang telah diraih, utamanya di Indonesia. 180 more words


PM Modi's Fourth Marketing Mantra - REALIZE

Driven by several hundred million young women and men, India’s consumer story is one of the world’s most compelling in present times. While India is the fastest growing major economy in the world today, companies are still struggling to enter this market or to stay afloat here. 377 more words

Marketing Strategy