Tags » Marketing Strategy

Choosing Your Communication Tools for Relationship Management in Business

Almost once a week I get asked about what email marketing program or CRM (customer relationship management system) people should use.  I wish I could definitively give an answer.  210 more words


Keeping it Simple – Sales Incentives

Have you ever run a contest where a salesperson hit a big bonus or qualified for a trip by gaming the system?  If you’re in Sales or Marketing management, it’s almost inevitable. 605 more words

Marketing Strategy

Social Selling for Business Schools

Some years ago, a faculty colleague came into my admissions office and told me that I worked in sales.

I gave him the same quizzical look normally reserved for my British friends when I explain how the American staple of peanut butter and jelly goes together like, well, peanut butter and jelly. 886 more words

Marketing Strategy

Content Marketing and Traditional News

  Facebook’s latest changes to users’ News Feeds means it is more important than ever to create interesting, relevant content that your brand’s fans will want to share with their friends. 269 more words

Social Media Management

Customer Experience and Customer Engagement: Same, Different, or Just Other Terms for CRM?

There are a couple of buzz words in marketing these days that just seem confusing to most people: Customer Experience and Customer Engagement. What are these terms? 497 more words

Marketing Strategy

Up Close and Personal with Analytics

Last Wednesday, Laura and I were part of a panel on Marketing Through Social Media with SMPS DC – and it was awesome! We spent a decent amount of time talking about analytics, enough that I wanted to share the insight for those who weren’t there. 698 more words

Social Media

55th anniversary of this classic

Still regarded as one of the landmark pieces published by Harvard Business Review, Theodore Levitt’s Marketing Myopia is as spot on today as it was when first published in July/August 1960.  351 more words

Strategy & Tactics