Almost once a week I get asked about what email marketing program or CRM (customer relationship management system) people should use. I wish I could definitively give an answer. 210 more words
Tags » Marketing Strategy
Some years ago, a faculty colleague came into my admissions office and told me that I worked in sales.
I gave him the same quizzical look normally reserved for my British friends when I explain how the American staple of peanut butter and jelly goes together like, well, peanut butter and jelly. 886 more words
There are a couple of buzz words in marketing these days that just seem confusing to most people: Customer Experience and Customer Engagement. What are these terms? 497 more words