Tags » Marketing Strategy

The Art of Selling at a Conference

I just returned from a conference this past weekend that feature the trifecta of interesting content, energized attendees, and professional vendors.  It was a great event and got me thinking about how to sell at a conference.  342 more words


Why Synergistic Email Marketing Makes Sense

We’ve all heard about how predictive intelligence is changing email marketing. The use of predictive models to generate offers based on user profiles, behaviors and other variables has obvious benefits for both brands and users.  750 more words

Email Marketing

How to find the right marketing partners

The first step, as with anything in marketing, is you need to know WHO you are targeting. WHO is going to buy your product or service. 650 more words


How Personalization Made Email Marketing Cool Again

Channels like social media, mobile apps and immersive in-store experiences are exciting touch points for digital marketers looking for the coolest new ways to engage consumers. 1,075 more words

Email Marketing

What Business Schools Can Learn from Disney to Optimize the Customer Experience

“What can I get you, super princess?”

It’s not the usual greeting you get from a bartender.

But this was Disney.

Last week, I attended the… 565 more words

Marketing Strategy

No, Everyone is NOT Your Target Audience!

If we had a dollar for every time we asked someone who their target audience is and they replied with, “everyone”, we would probably be able to retire now. 372 more words

Measured Intentions

Three Dirty Little Secrets About B-to-B Marketing - Ad Age

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Source: adage.com

Luck is the residue of design.