I just returned from a conference this past weekend that feature the trifecta of interesting content, energized attendees, and professional vendors. It was a great event and got me thinking about how to sell at a conference. 342 more words
Tags » Marketing Strategy
We’ve all heard about how predictive intelligence is changing email marketing. The use of predictive models to generate offers based on user profiles, behaviors and other variables has obvious benefits for both brands and users. 750 more words
Channels like social media, mobile apps and immersive in-store experiences are exciting touch points for digital marketers looking for the coolest new ways to engage consumers. 1,075 more words
“What can I get you, super princess?”
It’s not the usual greeting you get from a bartender.
But this was Disney.
Last week, I attended the… 565 more words