Tags » Marketing Strategy

The CMO's Components to a Modern Marketing Organization - Oracle

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: blogs.oracle.com

I would’ve changed Accountability to Attribution.


5 Reasons Customer Advocacy Will Enhance Your Content Marketing

Engagement. When the PR and marketing industry talks about this content metric, it’s usually through the lens of how audiences are interacting with content after… 714 more words

Growth Stage Company - In-House PR Specialist

Digital Transformation 2016 – The Pressure Is On

In business and technology, change is a constant. But if the CEO puts pressure on IT leadership to deliver business results in a time of extreme change, interesting things happen. 1,138 more words

Competitive Strategy

Customer satisfaction – the short path often beats the long road

Sometimes we need to be reminded that simple customer satisfaction is almost always the goal of most businesses – and that policies and procedures are merely means to that end. 319 more words

Marketing Strategy

"One does not simply walk into China"

Many Western B2B companies who are looking to grow their business with existing and potential Chinese customers, have boldly gone to China to establish a production facility there, only to experience that the Chinese market fails them; sales figures are not moving in the right direction, regardless of the companies’ efforts.  95 more words


The Common Thread by Markistry

For news, insights, and proven practices (no such thing as best) on ABM & modern revenue marketing, visit The Common Thread.

Marketing Strategy