Tags » Marketing Strategy

What is Strategic Marketing Management

Think about the last training class you attended. Your employer may have sent new information, or perhaps continuing education credits are earned. But when you really stop and think about it, have you learned anything? 18 more words

Marketing Strategy

3 Reasons Why Your Gym Should Go Mobile

I’ll be honest, I’ve never been a big fan of going to the gym. Every now and then I would get super motivated, sign up, and then pay $100 a month for something I used once and then forgot about. 385 more words

Business Apps

The Formula for a Powerful Transactional Email

Transactional emails are key to any email strategy because they empower users to take a next action. In the most basic sense, a transactional email is sent to someone because of their inaction or a specific action they took. 412 more words

Email Marketing

How to Market Your Small Business

If you feel like you need to start your own business at home, but it feels a little overwhelmed with what direction to take, then look no further. 30 more words

Marketing Strategy

The Marketing Plan 3.0: Communication strategy

The communication strategy challenge showcases the strategic shift that entails embracing Marketing 3.0. As in the case of the targeting strategy, there first has to be a sound analysis about the cost-effectiveness of every marketing tactic and marketing channel used to reach the target groups, assessing also its strategic value in accessing the most profitable targets and achieving other key objectives, to eventually streamline the operational system. 349 more words

Marketing 3.0

Pokémon's Keys to Success

Pokémon GO has done more than just pass Twitter in daily users and top iTunes charts in less than 14 hours, it has changed the landscape for businesses. 704 more words

Marketing Strategy

Why Pokémon Go isn’t a good long term marketing strategy

Pokémon Go is spreading like wildfire. There are several articles on the internet on how this popular augmented reality game is now being used as a marketing strategy by small local businesses. 567 more words