Tags » Marketing Strategy

Are You Mobile Marketing? Here Are 4 Tips To Help.

If you missed the memo, marketing has gone mobile. ComScore reports that more than 1.8 billion people worldwide use mobile devices and this includes your customers. 337 more words


3 Questions for Building Your Brand's Content Marketing Program

Launching a content marketing program is overwhelming – there’s no way around it.

Companies that are new to content marketing or program building may try to get a grasp on the requirements by asking questions like: 707 more words

Growth Stage Company - In-House PR Specialist

ROI: Using Email Marketing as Part of Your Multi/Omni-channel Campaigns

You have a wealth of tools to choose from when developing an online marketing strategy, and there’s no doubt that certain tactics are more effective than others depending on the channel. 477 more words

Email Marketing Best Practices

Because ... Data

Data Just Is

Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is. 639 more words

Marketing Strategy

How to build your brand in 15 minutes a day

Companies that blog regularly see 55% more website traffic than those that don’t. When it comes to building a valuable brand, content is king. Creating and distributing relevant content consistently can be time consuming, but with the right strategy in place you can strengthen your brand in just 15 minutes a day. 429 more words

Content Marketing

6 Real-Life Ways to use Social Media 'Big Data' for a Kickass Content Strategy

OK, so in the last post we already talked about why it’s important to create a contextual content strategy and how. Next I’d like to tackle the slippery fish that is ‘big data’ in relation to social media and content… 1,131 more words


Microsoft’s “Strategic” Mistake

Nokia’s life and death in the mobile devices industry is that of a fairy tale gone bad. After dominating the global market in the 90’s and mid 2000’s, a series of bad business decisions led to its dramatic downfall and demise. 1,125 more words