Tags » Marketing Techniques

Rohit Sawant, a Featured Interview

If you haven’t heard of our new project,  the On Fire anthology, this interview series will showcase our authors and their writing lives beyond their ignited tales. 929 more words

On Fire

Lorraine Sharma Nelson, a Featured Interview

If you haven’t heard of our new project,  the On Fire anthology, this interview series will showcase our authors and their writing lives beyond their ignited tales. 779 more words

On Fire

Soliciting Patron Feedback: Make it Easy

How do you find out if your patrons think your library is doing a good job? Just ask “How Are We Doing?” and give them a chance to tell you. 712 more words

Strategy

5 Steps to Refresh the Look of Your Library Newsletter

After a few years of using the same newsletter format, your library staff and patrons may be ready for a spruced-up, swept-clean look to the information you provide to your community. 629 more words

Marketing Techniques

Email Newsletters 101: The Basics

It’s no secret that email marketing is a major tool in the marketing industry. Whether you are already sending email newsletters or are just getting started, here are some basic tips to help you make the most of your library’s email newsletters. 894 more words

Marketing Techniques

Are you blindly copying your competitors?

Those who followed the Pied Piper, disappeared….

A newbie in the marketing field, trying to set your sails can be tough. Far more tough can be to resist digging up the treasure troves your competitors are seemingly guarding. 592 more words

Management

Five Sweet Spots: Where Customer emotions and data marketing intersect.

Your 20% of customers are responsible for 80% of profits! These 20% customers are your sweet spot. How would you identify them? To do so, all you need is to a clear understanding of their emotions. 1,048 more words

Customer Experience