Tags » Marketing Technology

Marketing 2.0 – Is There Such a Thing?

In my first marketing class, many years ago, I learned about the principles of marketing. What I remember most was that a marketer defined their marketing strategy around the 4Ps: product, price, promotion, and place. 595 more words

Social Steve

The Marketing Technology Landscape (2015) now in Excel

One of the most common questions I get asked about my marketing technology landscape graphic — other than the rhetorical exclamation, “Are you kidding me?” — is: Do you have an Excel spreadsheet of all these companies that you can share with me?

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Front Office And Customer Service Operations, Knowledge Management, Performance Management

3 Technology Tools You Need to Build a Successful Customer Lifecycle Marketing Program

I attended a conference earlier this week and interacted with many smart Marketers, each doing some wonderful things and accomplishing a great deal. However, everyone seemed to be having the same challenges and asking similar questions. 927 more words

CLM

markistry marprint

A detailed, transformational marketing blueprint that concludes with a prescriptive path to revenue generation.

  • Internal Stakeholder Interviews
  • Markistry Scored Blueprint (Excel file w/ scoring and methodology)
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Marketing Automation

markistry marketing bootcamp

A One Day Workshop

Objectives:

  • Share our perspective and proven practices case examples on the next wave of “Sales & Marketing Transformation”
  • Understand where you are on the “Digital Marketing Maturity” Curve…
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Marketing Automation

Marketing technology alone will not improve marketing effectiveness

More than ever before, marketing leaders and professionals are shifting their attention to what technology can do for them. Technology spending by CMOs is beginning to rival the amounts spent by CIOs and CTOs. 1,079 more words

My Thoughts

Business Goals Drive Strategy, Not Widgets

markistry – bespoke marketing™

75+% of marketing leads are unqualified or not sales ready. Marketing Automation Management allows organizations to build relationships with these prospects along their buyer’s journey, regardless of purchase timing. 492 more words

Marketing Automation