Tags » Marketing Technology
A View From the Top: Is Your #Marketing Dashboard Really Optimized for ROI? [INFOGRAPHIC] #bigdata #business
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If you think of Big Data as a massive digital recipe of numbers, behaviors and interests, then social media is quickly becoming the secret ingredient needed for marketers to bring everything together in one tasty, profitable pie.
Failed Customer Experiences Are Destroying Your Marketing by Douglas Karr on Marketing Technology
SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. 85 more words
Marketing Automation as an industry has exploded over the past several years. Whether your new to online marketing, or just looking to find out how to generate more leads for your business, having a solid understanding of marketing automation will allow you to better target, communicate and sell to customers. 354 more words
This is truly an exciting time to be in marketing technology (martech) and data-driven marketing. Lot of innovation, experimentation and chaos.
The customer lifecycle around acquisition, engagement, commerce and retention is going through a major upheaval. 1,187 more words