In my first marketing class, many years ago, I learned about the principles of marketing. What I remember most was that a marketer defined their marketing strategy around the 4Ps: product, price, promotion, and place. 595 more words
Tags » Marketing Technology
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One of the most common questions I get asked about my marketing technology landscape graphic — other than the rhetorical exclamation, “Are you kidding me?” — is: Do you have an Excel spreadsheet of all these companies that you can share with me?
I attended a conference earlier this week and interacted with many smart Marketers, each doing some wonderful things and accomplishing a great deal. However, everyone seemed to be having the same challenges and asking similar questions. 927 more words
More than ever before, marketing leaders and professionals are shifting their attention to what technology can do for them. Technology spending by CMOs is beginning to rival the amounts spent by CIOs and CTOs. 1,079 more words
markistry – bespoke marketing™
75+% of marketing leads are unqualified or not sales ready. Marketing Automation Management allows organizations to build relationships with these prospects along their buyer’s journey, regardless of purchase timing. 492 more words