I was recently commissioned to write a blog series on the subject of Account Based Marketing (ABM) for sales intelligence vendor Avention. ABM is one of the hottest trends in sales and marketing as firms have realized that blanketing the market with non-personalized messaging is both inefficient and becoming less effective. 606 more words
Tags » Marketing Technology
We are a technology-addicted society – and the withdrawals leave us fighting cold sweats and itching to reconnect to our devices. You can see it when folks are away from their smartphones for a little while, or they haven’t connected to their social streams or their email inboxes have gone untouched for a whole afternoon. 1,357 more words
It is also clear from my regular interactions with CMOs / marketing leaders that while… 858 more words
The Most Important Question to Ask About Marketing Automation
It’s very simple. Is it working?
We could discuss and spew data, quotes, and trending influences about the pros and cons of marketing automation and nurturing until the cows come home. 282 more words