Tags » Marketing Technology

Millennials Are Changing The Face Of Customer Service

Mobile technology and social media are colliding to radically change customer service as we know it. The growing Millennials generation will continue to have an even greater impact on your business each year as they grow into an economic powerhouse. 438 more words

Bad Reviews

Turning Strangers into Real Estate Clients

Here are some valuable notes from a webinar about Inbound Marketing on Inman.

-What is inbound marketing? Instead of blasting people with interruptive, outbound methods, inbound marketing brings clients to you. 851 more words

Marketing & Technology

Digital Marketing and the Sharing Economy

I met Brian Bolton in 2009 at the best digital marketing conference ever, so I wasn’t surprised to hear that he started a new social community and collaboration platform specifically developed for independent digital marketing, design and technology talent to connect with each other and be found by companies looking for their expertise. 702 more words

Marketing

The Marketing Technologist

Soon CMOs are going to spend more than CIOs on technology, software and services. Gartner predicted this 3 years ago. This means new leads, sales and business opportunities are going to be won with technology and tech-savvy agencies with tech-savvy marketers. 220 more words

Digital Marketing

Marketing 2.0 – Is There Such a Thing?

In my first marketing class, many years ago, I learned about the principles of marketing. What I remember most was that a marketer defined their marketing strategy around the 4Ps: product, price, promotion, and place. 595 more words

Social Steve

The Marketing Technology Landscape (2015) now in Excel

One of the most common questions I get asked about my marketing technology landscape graphic — other than the rhetorical exclamation, “Are you kidding me?” — is: Do you have an Excel spreadsheet of all these companies that you can share with me?

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Front Office And Customer Service Operations, Knowledge Management, Performance Management

3 Technology Tools You Need to Build a Successful Customer Lifecycle Marketing Program

I attended a conference earlier this week and interacted with many smart Marketers, each doing some wonderful things and accomplishing a great deal. However, everyone seemed to be having the same challenges and asking similar questions. 927 more words

CLM