When creating new digital solutions, tension between Marketing and IT is something many of us know well. Following a software development methodology certainly helps to clarify deliverables and timing for both sides, but there’s still a subtle disconnect that can make the whole process feel less efficient. 227 more words
Tags » Marketing Technology
Note. These series of chapters are only a personal take on the issues I, as an analyst, face on a daily basis when it comes to understanding brand and product performance on digital media. 1,046 more words
The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.
The above graph summarizes the number of Marketing Technology companies founded in a certain year. 57 more words