Tags » Marketing Technology

Former Sun star Scott McNealy takes the reins at Wayin, a social marketing startup

Scott McNealy, former CEO of Sun Microsystems, is chief executive once again. This time it’s of Wayin, a social media startup he founded five years ago, according to… 337 more words

Tech

And the Results are In

Adobe and EConsultancy Releases the 2015 Digital Trends Report

Adobe just published the 2015 Digital Marketing Trends for 2015, a study based on survey results with Econsultancy. 719 more words

Marketing Strategy

Making marketing technology work

It has become well established that people are using an increasing range of tools and technologies- from social media to smartphones- to help make more informed purchasing decisions. 33 more words

Recommended Reads

A View From the Top: Is Your #Marketing Dashboard Really Optimized for ROI? [INFOGRAPHIC] #bigdata #business

If you think of Big Data as a massive digital recipe of numbers, behaviors and interests, then social media is quickly becoming the secret ingredient needed for marketers to bring everything together in one tasty, profitable pie.

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Designing Services

Failed Customer Experiences Are Destroying Your Marketing | Marketing Technology

Failed Customer Experiences Are Destroying Your Marketing by Douglas Karr on Marketing Technology

SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. 85 more words

Designing Services

What is Eloqua Marketing Automation?

Marketing Automation as an industry has exploded over the past several years. Whether your new to online marketing, or just looking to find out how to generate more leads for your business, having a solid understanding of marketing automation will allow you to better target, communicate and sell to customers. 354 more words

Eloqua

Digital Marketing Architecture: CMO Martech Playbook

This is truly an exciting time to be in marketing technology (martech) and data-driven marketing. Lot of innovation, experimentation and chaos.

The customer lifecycle around acquisition, engagement, commerce and retention is going through a major upheaval. 1,187 more words

Digital Strategy