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DiscoverOrg AccountView ICP Tool

Intelligence vendor DiscoverOrg announced a new Account Based Marketing (ABM) tool called AccountView which helps marketers identify the attributes of their Ideal Customer Profile (ICP).  The new feature analyzes an account file which it calls a portfolio, enriches it with firmographics and technographics, and then provides a portfolio visualization dashboard of the accounts.  767 more words

Marketing Technology

Apple to equipped with FDRS

FDRS is a physical characteristic recognition technology, using the inherent physiological features of humans for ID recognition. The application of ‘FDRS’, is called identification and verification. 67 more words

Marketing Technology

iBeacons transforming the dining​ experience in India

iBeacons are catching up fast and are almost everywhere. literally.

Almost, 500 million iOS devices are using it across countless locations. Bluetooth beacons open up new possibilities for indoor location targeting, in-app information and smarter payments. 179 more words

Marketing Technology

Real Time Analytics

Over the next few years, the generation of IoT in business ventures will not be just restricted to healthcare and manufacturing, but will engage in location intelligence, big data management and real time analytics. 60 more words

Marketing Technology

IOT Landscape in India

Imagine if you could wake up one day to a calculative data reading of your body’s sugar levels, heart rate, among other details, easily accessible through the internet. 372 more words

Marketing Technology