Tags » Marketing Technology

Account Based Marketing Blog Series

I was recently commissioned to write a blog series on the subject of Account Based Marketing (ABM) for sales intelligence vendor Avention.  ABM is one of the hottest trends in sales and marketing as firms have realized that blanketing the market with non-personalized messaging is both inefficient and becoming less effective.  606 more words

Sales Intelligence

July 2016 Marketing & Tech Stats

Mobile is an essential part of real estate. It has moved far beyond the point of being just a trend and has secured its place in the world of marketing, business and the lives of everyday people. 112 more words

Marketing & Technology

Keeping up with the Kontent

We are a technology-addicted society – and the withdrawals leave us fighting cold sweats and itching to reconnect to our devices. You can see it when folks are away from their smartphones for a little while, or they haven’t connected to their social streams or their email inboxes have gone untouched for a whole afternoon. 1,357 more words

Marketing Strategy

5 things CMOs must know in the digital era in 2016

There is no doubt that the rise of digital technology has changed many aspects of marketing from user insights to communication and commerce.

It is also clear from my regular interactions with CMOs / marketing leaders that while… 858 more words

Predictive Marketing

Relationship Status -Its complicated

During the press conference to announce NOKIA being acquired by Microsoft, Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”. 831 more words

Grey Shower

Marketing Automation Mistakes

The Most Important Question to Ask About Marketing Automation

It’s very simple. Is it working?

We could discuss and spew data, quotes, and trending influences about the pros and cons of marketing automation and nurturing until the cows come home. 282 more words

Marketing Strategy

My One Mission

My very active and versatile career since 2008 has been a combination of Start ups with a wide range of variety and learning from the best. 346 more words

Grey Shower