Tags » Marketing Technology

Resolving the Tension Between Marketing and IT

When creating new digital solutions, tension between Marketing and IT is something many of us know well.  Following a software development methodology certainly helps to clarify deliverables and timing for both sides, but there’s still a subtle disconnect that can make the whole process feel less efficient. 227 more words

Marketing Technology

Openprise Data Market

Openprise launched a Data Marketplace to assist with ingesting and normalizing third-party B2B and B2C data. Amongst the platforms supported are Salesforce, Marketo, Eloqua, and Pardot. 385 more words

Marketing Technology

Exclusive: Cisco Chairman John Chambers Is Joining the Board of This Tech Unicorn

John Chambers, the outgoing chairman of Cisco’s board, is taking a director’s seat at Sprinklr, a software unicorn that aims to help companies boost customer service by making better use of social media. 552 more words


September Market & Tech Stat

September’s Marketing & Tech Stat focuses on the reasons people decide to buy their first home. This would be good information to share with potential buyers who are new to the home purchasing process. 127 more words

Marketing & Technology

Are you ready for EU GDPR Compliance?

On May 25, 2018 the EU General Data Protection Regulation (GDPR) goes into effect, creating data privacy and security concerns for firms both inside and outside of the EU.  486 more words

Marketing Technology

Chapter 1: "I solemnly swear I am up to only good, or am I?"

Note. These series of chapters are only a personal take on the issues I, as an analyst, face on a daily basis when it comes to understanding brand and product performance on digital media. 1,046 more words

Brand Value

Marketing Technology Companies Founded by Year - Q3 2017

The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 57 more words

Marketing Technology