Tags » Marketing Technology

Outreach Amplify Brings AI to Sales Engagement

Sales Engagement vendor Outreach is teasing a new predictive analytics capability called Amplify which leverages the history of a firm’s sequences and workflows. The firm will not be employing a black-box… 233 more words

Marketing Technology

April Market & Tech Stat

April’s Marketing & Tech Stat focuses on Homesale.com’s global reach throughout 2017. This would be good information to share with clients who are interested in seeing how successful our website is at marketing their homes not only in the U.S., but also throughout the world.  148 more words

Marketing & Technology

SFDC Unplugging Data.com Connect

Salesforce told its Data.com Connect customers that the product will no longer be available as of May 4, 2019.  As such, the firm will not renew any customers after May 3rd of this year, and users will not be able to license any points, contacts, or plans after May 3rd.  378 more words

Marketing Technology

Salesgenie UI Enhancements & Platform Upgrades

Sales intelligence service Salesgenie released enhanced UI and platform upgrades which increase “system speeds and overall productivity.” Other enhancements include a streamlined details / profile page for reviewing prospecting lists and a file library for organizing sales and marketing content within Salesgenie and InfoUSA products. 321 more words

Sales Intelligence

SFDC Lost its Leg in Boston This Year

I attended the Salesforce World Tour Event in Boston yesterday and came away a bit underwhelmed.  I’ve attended it for the past four or five years, so that may be part of the reason I didn’t stay for the full day. 708 more words

Sales Intelligence

SalesLoft $50M Series C

Atlanta sales engagement vendor SalesLoft received $50 million in Series C funding this week, bringing their total funding to $75 million. Insight Venture Partners led the round and was joined by Emergence Capital, which had participated in previous rounds, and LinkedIn. 354 more words

Marketing Technology

Holistic Data Quality

Poor data quality is a disease which slowly destroys the value of your marketing database.  Quality is damaged through incomplete information, poor data entry, and data decay.  304 more words

Marketing Technology