Tags » Marketing Technology

Account-Based Marketing (ABM): Eight Checklist Items to Successfully Navigate the Waters

Kelly J. Waffle, EVP & Co-Founder @ Markistry

Are You Ready to Set Sail?

Let’s say your company is a ship that has been battling some rough seas lately—revenue projections are not being met, wallet share is shrinking—or you have been growing but not at the levels you need. 1,056 more words

Marketing Strategy

Avention Launches DataVision for Marketers

Late last month, Avention announced availability of OneSource DataVision, a hosted marketing platform which integrates internal and external customer intelligence.  By matching Avention company and contact data against customer and prospect files, Avention improves the accuracy and firmographic fill rates of marketing databases.  535 more words

Data Quality

Great Technical Skills Don't Sell

How Technically Savvy Are You?

Is This Winning You New Business?

It would seem that if you really know what you’re doing technically, people will buy from you. 416 more words

Sales Strategy

#LoveisHome Sweepstakes

Homesale Agents,

Realtor.com is running an Agent Social Media Contes with some pretty sweet prizes now until February 21st!!!


  1. Take photo of what you love about your home or an image of your newest client outside of their new home…
  2. 60 more words
Marketing & Technology

Marketing in your (smiling) face: Marketing.FWD Summit will stimulate, provoke and amuse

VB EVENT: A PDF sits dully on the page, a whitepaper is as flat as its name, a webinar can’t look you in the eye. Sure, those can be solid sources of information, but they don’t deliver the dynamic, responsive engagement and absorption of ideas like a live event. 10 more words


Has objectivity eclipsed creativity in marketing?

Every new year we hear analysts and journalists touting the latest trends, predictions and evolutions in the world of marketing. They’re usually right, but rarely are they earth-shattering. 465 more words

Digital Marketing

How to Create a Segmentation Strategy in Account-Based Marketing

Moni Oloyede, Director of Marketing/Principal @Markistry

A segmentation strategy has been a necessity of marketing plans for decades. A segmentation strategy is used to identify and define a target industry and often includes personas, which are used to define the traits of an organization’s ideal customer. 923 more words

Marketing Strategy/Success Planning