Tags » Marketing Technology

Venture Investing in Marketing Technology

The following infographic compares total venture funding in Marketing Technology to the number of companies in each category.  Which Marketing Technology categories do you think have the most traction and potential for growth? 83 more words

Marketing Automation

Why Is Excellent Staff Knowledge so Important : WeMark

Get some information about what makes an incredible client experience and they will normally specify something relating to validity, uniqueness and a human touch. Clients like it when they are dealt with like individuals, so your staff that gives careful consideration to their needs is significantly more prone to pick up a deal. 204 more words

Wemark India

Are young marketers now the "smartest people in the room"?

Recently I read about some interesting remarks made by Deanie Elsner, who is the former executive vice president and chief marketing officer of Kraft Foods. 476 more words


Marzipan gummi bears

Soufflé bear claw halvah soufflé ice cream soufflé pie jujubes. Marzipan gummi bears sweet roll pie. Halvah danish chocolate tootsie roll liquorice. Dragée liquorice lollipop croissant bonbon chupa chups sugar plum. 819 more words

An Ad Tech Temperature Check

Clayton Christensen, the father of “disruptive innovation,” would love the ad technology industry.

With more than 2,500 Lumascape companies across various verticals chasing an exit, venture funding drying up for companies that haven’t made an aggressive SAAS revenue case and the rapid convergence of marketing and ad technology, the next few years will see some dramatic shifts. 1,020 more words

Digital Media Ecosystem

Which Marketing Technology Categories Are Seeing the Most Innovation?

The following infographic summarizes the number of companies in each Marketing Technology category to show which Marketing Technology categories are seeing the most innovation. We are currently tracking over 756 companies in 12 categories across 38 countries, with a total of $8.35 Billion in funding. 59 more words

Marketing Automation

Former Sun star Scott McNealy takes the reins at Wayin, a social marketing startup

Scott McNealy, former CEO of Sun Microsystems, is chief executive once again. This time it’s of Wayin, a social media startup he founded five years ago, according to… 337 more words