Tags » Marketing Technology

ABM: The Art of the Start (Avention)

This morning, sales and marketing intelligence vendor Avention unveiled a survey and set of recommendations on implementing Account Based Marketing strategies.  ABM is quickly moving from a buzzword to an actionable strategy for strategically targeting your best customers and prospects.  551 more words

Data Quality

Marketing Technology Industry Sees Growing Consolidation - eMarketer

Merger and acquisition (M&A) activity in the marketing technology, advertising technology and digital content sectors is off to a fast start in 2016, as bigger players look to boost their own capabilities and capitalize on growing demand.

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Did Morgan Stanley just kill the single-vendor marketing suite? - Chief Marketing Technologist

Source: chiefmartec.com

Here’s the bottom line: best of breed wins, and there’s some sort of limit on the number of vendors to integrate.

marketingIO: One Source for All Marketing Technology Challenges. 6 more words


[Infographic] Marketer's Guide to Preparing for the Marathon that's ABM

Meshach Cisero, Business Analyst and Moni Oloyede, Director of Marketing/Principal @Markistry

Implementing Account-Based Marketing is similar to running a long distance race. In order to successfully run a marathon, you need to have the proper training, preparation, equipment, and resources. 85 more words

Marketing Strategy

How Technology is used: The ups and downs of predictive marketing

Barb Mosher Zinck examines why predictive marketing is gaining ground, and the obstacles in its path.

Read all (Sourced through Scoop.it_ from: diginomica.com

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Analytical CRM

April Marketing & Tech Stats

This month the graphic highlights the benefits of video marketing, and how to utilize Homesale’s marketing and virtual tour videos to appeal to sellers.

The social item of value is formatted to be used as content for Facebook and other social media sites, and to print for direct mailings, flyers, or postcards. 77 more words

Marketing & Technology

Putting Lipstick on a Pig

The task of software product developers has become increasingly difficult.  It used to be that marketing could “put lipstick on a pig” and sell a poorly designed product based upon futures, a few cool features, and a high ROI claim.  420 more words

Best Practices