Tags » Marketing Technology

Predictive Marketing Automation

As a marketer, you’ve heard the legend of marketing automation. The tale goes that there’s software out there that can move prospects along the buyer’s journey, delivering highly personalized experiences, all with minimal effort from marketers. 498 more words

Predictive Marketing

Social123 Rebrands as Synthio

Social123 has rebranded as Synthio to emphasize the “synthesis and maintenance of data sources.”  The rename denotes a shift from data provision to “empowering users with a Data as a Service platform that automates synthesizing non-standard and free-form data into clean, standardized, and impactful solutions.” 314 more words

Marketing Technology

November Marketing & Tech Stat

This month’s Marketing & Tech Stat highlights the Millenials age group of homebuyers and the spending habits they generally have. This is great content to help better relate to and connect with clients that fall into this category. 127 more words

Marketing & Technology

The Lunch & Learn Follow Up Plan

The Follow Up Plan Determines Success or Failure

What happens After You Conduct a Live Lunch & Learn Event…Is It Successful?

In my last post… 673 more words


Zoominfo: Expanded Enrichment Attributes

Sales and Marketing Intelligence vendor Zoominfo expanded their prospecting selects with the launch of a new attributes feature spanning two hundred filter variables including sales and marketing technologies used, department sizes and structures, locations, founding date, Alexa website ranking, presence of a warehouse, international locations, and existence of a mobile application. 258 more words

Sales Intelligence

Inaudible Soundwaves Expose a Spooky New Pathway for Hackers

In a presentation scheduled for this week’s Black Hat conference in London, security researchers from University College London will outline how new marketing software that uses ultrasound signals could also expose millions of devices to malicious hacking. 406 more words


October 2016 Marketing & Tech Stat

This month’s Marketing & Tech Stat features key facts from various homeowner ages and how they view real estate. This is great content to help better relate to and connect with clients whether they are Millennials or Baby Boomers. 128 more words

Marketing & Technology