Intelligence vendor DiscoverOrg announced a new Account Based Marketing (ABM) tool called AccountView which helps marketers identify the attributes of their Ideal Customer Profile (ICP). The new feature analyzes an account file which it calls a portfolio, enriches it with firmographics and technographics, and then provides a portfolio visualization dashboard of the accounts. 767 more words
Tags » Marketing Technology
iBeacons are catching up fast and are almost everywhere. literally.
Almost, 500 million iOS devices are using it across countless locations. Bluetooth beacons open up new possibilities for indoor location targeting, in-app information and smarter payments. 179 more words