Long-term success still hinges the on validation and reputation of your product/service via PR wins like testimonials and reviews. However, if those resources do not yet exist for search engines to crawl… 354 more words
Tags » Marketing Thoughts
It has happened to all of us: a perfectly timed ad, email or recommendation that captures your attention. Typically, that kind of outreach leads to you to open multiple browser tabs and begin comparisons of features and pricing, resulting in a purchase, not to mention unintended items in your cart. 618 more words
I was pleasantly surprised to find that this “How To” article wasn’t full of fluff…but rather had some real, concrete ideas and real-world examples (written in plain English) that made it both fun and informative to read (and share). 69 more words
In a word, YES. Hugely, actually.
The first step in any SEO project should be to explain to the client that SEO will be the… 148 more words
Earlier this year, I consulted with an internal marketing team that wasn’t seeing the desired results from a year long, in-bound engagement effort.
At first glance, they had a competent strategy and appeared to be ‘by-the-book’ in regards to accepted methodologies for email, landing pages, paid social and re-targeting. 442 more words