Tags » Marketing Thoughts

Predictive Analytics | An Overview

It has happened to all of us: a perfectly timed ad, email or recommendation that captures your attention. Typically, that kind of outreach leads to you to open multiple browser tabs and begin comparisons of features and pricing, resulting in a purchase, not to mention unintended items in your cart. 618 more words

Marketing Thoughts

How to Create Great Content That People Will Love (and Share) | via Inc.com

I was pleasantly surprised to find that this “How To” article wasn’t full of fluff…but rather had some real, concrete ideas and real-world examples (written in plain English) that made it both fun and informative to read (and share). 69 more words

Marketing Thoughts

You'll never guess why 'The Best SEO Strategy' can still fail | repost from Vital Design

Another informative post by the SEO content and design folks at Vital Design in Portsmouth, NH.

From where I sit, here are a few of the key takeaways from the post: 258 more words

Marketing Thoughts

In-Bound Stalls | 5 Recommendations

Earlier this year, I consulted with an internal marketing team that wasn’t seeing the desired results from a year long, in-bound engagement effort.

At first glance, they had a competent strategy and appeared to be ‘by-the-book’ in regards to accepted methodologies for email, landing pages, paid social and re-targeting. 442 more words

Marketing Thoughts

Repair or Replace? | A SEO Case Study

Recently, I assisted a local PR agency within my range of MarTech offerings. One of their clients, an I.T. managed services firm, wasn’t tracking online effectively and requested an SEO analysis and strategy. 704 more words

Marketing Thoughts

The ‘SEO’ Misnomer and Core Requirements | Part One

SEO Generalizations

It goes without saying, the life blood of any business is sales. To most digital marketers, SEO (search engine optimization) is one key driver to how quickly a business can be found, a question answered and a sale made. 269 more words

Marketing Thoughts