Tags » Marketing Thoughts

In-Bound Stalls | 5 Recommendations

Earlier this year, I consulted with an internal marketing team that wasn’t seeing the desired results from a year long, in-bound engagement effort.

At first glance, they had a competent strategy and appeared to be ‘by-the-book’ in regards to accepted methodologies for email, landing pages, paid social and re-targeting. 442 more words

SEO

Repair or Replace? | A SEO Case Study

Recently, I assisted a local PR agency within my range of MarTech offerings. One of their clients, an I.T. managed services firm, wasn’t tracking online effectively and requested an SEO analysis and strategy. 704 more words

SEM

The ‘SEO’ Misnomer and Core Requirements | Part One

SEO Generalizations

It goes without saying, the life blood of any business is sales. To most digital marketers, SEO (search engine optimization) is one key driver to how quickly a business can be found, a question answered and a sale made. 269 more words

SEM

Online Video Marketing: Focus Products AND People

Face-to-face meetings and presentations are not always possible, location and travel restraints can quickly turn a warm lead cold. While video meeting services (Skype/Go-To-Meeting) satisfy an immediate and direct need, a majority of prospects will perform due diligence on your business before and after that conversation. 388 more words

SEM

Recent Activity

For the past 6+ months I worked closely with a local PR and Marketing Firm. It was eye-opening to see how my work in MarTech (Marketing Technologies) coupled with their objectives to increase exposure and opportunities for clients. 14 more words

SEM

The benefit of paying attention to the World around you.

Awareness is a virtue. You just never know what you’ll be able to see that so many others may not.

~TK

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Creativity - Thinking Outside The Rhombus.

Throwaway Branding Lessons From Starbucks

Say what you want about them, but Starbucks really knows how to be Starbucks. On my last visit I remembered to ask if they had any used coffee grounds that I could use at home in my compost pile. 179 more words

Creativity - Thinking Outside The Rhombus.