Tags » Marketing To Boomer Women

Marketing to Boomer Women: More Independent Than Ever

Now that we’ve just celebrated Independence Day, I guess my mind has moved on to Boomer women’s independence.  Some statistics say that people over 50 own 79% of all financial assets, control 80% of all money in savings accounts, and 66% of all money in the stock market.   267 more words

Jamie Dunham

Guys, Women Are Still Buying. Make Sure They Are Buying Your Brand.

Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in… 302 more words

Marketing To Women

Social Marketing is Great. Mocking Your Female Market - Not So Much

Volkswagen recently produced a series of webisodes that can be found on the Major League Soccer website. Their goal is to create a loyal relationship between soccer moms and their Routan minivan as well as instigate a viral impact on the Internet. 836 more words

Marketing To Women

Boomer Women ARE the Ultimate Consumer

Marketers Beware! Ignoring Boomer women could be detrimental to your bottom line.  Times of patronizing ads and ignorance has long gone. These are huge and costly mistakes, especially in categories where the male buyer is less influential than conventional wisdom suggests. 407 more words

Marketing To Women

Marketing to Women - Not a Niche

Women are not a niche group. They control 80-90% of every consumer purchase decision being made right now. If your advertising focus is on men or is gender neutral you could be missing your target altogether. 213 more words

Marketing To Women

The Internet: An Affluent Working Woman's Best Friend

This high-powered female buying group is growing everyday. And research is proving the best way to reach them is online. As an individual’s income level rises, so do the responsibility and expectations of the job. 234 more words

Marketing 2.0