Tags » Marketing To Children

Google’s Launch of YouTube Kids has Important Implications for Advertisers and the YouTube Brand

An interesting article in The Drum recently published that Google is launching its YouTube Kids Android app on Monday, February 23rd. The free app is marketed to children through its approved content and kid-friendly interface, which includes larger icons, minimal text, and voice recognition to appeal to YouTube’s youngest users who have yet to master typing. 663 more words

Chapter 4 - Understand Business-to-Consumer Markets

Flat-Out Unethical Food Marketing to Kids

Yesterday, a national panel of experts convened by Healthy Eating Research (HER), a program of the Robert Wood Johnson Foundation, released Recommendations for Responsible Food Marketing to Children… 677 more words


Never Too Young for Soda

While I’m twiddling my thumbs waiting for Amazon to list my book, I thought I’d mention (again) that my husband has a soda pop advertising collection. 113 more words

Creative Nonfiction

Make 2015 the Year We End Junk Food Marketing to Kids

   We’re winding down the last days of 2014 and looking ahead to a fresh new year.  Dr. Alan Greene invited me to contribute a guest post in the series “One Thing I’d Change in 2015.”  Here’s what I chose, why I chose it, and how you can help make it happen: 620 more words


An Idea for Those who Market to Children

It’s a warm, fall Sunday afternoon, and I’m in a great place. I’m with my 8-year-old daughter in my car, driving to her “away” soccer game. 428 more words


2014: The Beginning of the End for Ronald McDonald

  2014 has been a watershed year for the food movement pushing back against fast food marketing to kids.  When McDonald’s unveiled the twitter hashtag #RonaldMcDonald in April to revive slumping sales, they met… 509 more words