Tags » Marketing To Children

Millennial Ramblings: What do they want?

So…..Millennials. You either love them or you loathe them, either way, you cannot deny the fact that these clever little ones are driving the market and definitely represent a lucrative segment….if you can appeal to them well enough. 458 more words

21st Century Marketing

"Silly Rabbit, Trix are For Kids!"

“The Great Frutini” Trix Cereal Commercial

Trix cereal, a brand by Fortune 500 company, General Mills, has been around since the early 1950’s.  The kid-friendly cereal has a large place in our hearts, our cereal bowls, and our television sets.   510 more words

Recap: Two Years of #MomsNotLovinIt

  This Mother’s Day marks the two year anniversary of #MomsNotLovinIt. That’s when I joined with other mothers in campaigning against McDonald’s unethical marketing to children. 748 more words

Advocacy

Google’s Launch of YouTube Kids has Important Implications for Advertisers and the YouTube Brand

An interesting article in The Drum recently published that Google is launching its YouTube Kids Android app on Monday, February 23rd. The free app is marketed to children through its approved content and kid-friendly interface, which includes larger icons, minimal text, and voice recognition to appeal to YouTube’s youngest users who have yet to master typing. 663 more words

Chapter 4 - Understand Business-to-Consumer Markets

Flat-Out Unethical Food Marketing to Kids

Yesterday, a national panel of experts convened by Healthy Eating Research (HER), a program of the Robert Wood Johnson Foundation, released Recommendations for Responsible Food Marketing to Children… 677 more words

Advocacy

Never Too Young for Soda

While I’m twiddling my thumbs waiting for Amazon to list my book, I thought I’d mention (again) that my husband has a soda pop advertising collection. 113 more words

Creative Nonfiction