Tags » Marketing To Children

"Silly Rabbit, Trix are For Kids!"

“The Great Frutini” Trix Cereal Commercial

Trix cereal, a brand by Fortune 500 company, General Mills, has been around since the early 1950’s.  The kid-friendly cereal has a large place in our hearts, our cereal bowls, and our television sets.   510 more words

Recap: Two Years of #MomsNotLovinIt

  This Mother’s Day marks the two year anniversary of #MomsNotLovinIt. That’s when I joined with other mothers in campaigning against McDonald’s unethical marketing to children. 748 more words


Google’s Launch of YouTube Kids has Important Implications for Advertisers and the YouTube Brand

An interesting article in The Drum recently published that Google is launching its YouTube Kids Android app on Monday, February 23rd. The free app is marketed to children through its approved content and kid-friendly interface, which includes larger icons, minimal text, and voice recognition to appeal to YouTube’s youngest users who have yet to master typing. 663 more words

Chapter 4 - Understand Business-to-Consumer Markets

Flat-Out Unethical Food Marketing to Kids

Yesterday, a national panel of experts convened by Healthy Eating Research (HER), a program of the Robert Wood Johnson Foundation, released Recommendations for Responsible Food Marketing to Children… 677 more words


Never Too Young for Soda

While I’m twiddling my thumbs waiting for Amazon to list my book, I thought I’d mention (again) that my husband has a soda pop advertising collection. 113 more words

Creative Nonfiction

Make 2015 the Year We End Junk Food Marketing to Kids

   We’re winding down the last days of 2014 and looking ahead to a fresh new year.  Dr. Alan Greene invited me to contribute a guest post in the series “One Thing I’d Change in 2015.”  Here’s what I chose, why I chose it, and how you can help make it happen: 620 more words