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Learning to Write Marketing Copy

 Overview of Marketing Copywriting:

We define copywriting as a text writing task used for different marketing and advertising purposes. The written text known as copy aims to attract more customers to use their clients’ services and create awareness among the people about the brand. 715 more words

Marketing Writing

Cogito, ergo sum?

Cogito, ergo sum — “I think, therefore I am” — wrote the philosopher René Descartes in 1637. In other words, the very act of thinking proves that we are sentient beings (and not figments of our imaginations). 649 more words

Marketing Writing

Information Overload

Before computers, the difficult part of research was finding materials. As a kid, I had to ride a bus a half hour downtown to the big county library when I needed to do serious research for school. 394 more words


From Bullets to Stories in B2B Tech Marketing

Every day, billions of people watch movies and TV, go to plays, and read novels and comic books. Why? Because we’re suckers for good stories. Stories seem to be embedded in our DNA. 708 more words

Marketing Writing

O-Live A/B Testing Banner Ads

Olisur, a Chilean olive oil producer, was looking to break into the US market of extra virgin olive oil after partnering with Meijer and Amazon.com under the brand O-Live. 64 more words

Marketing Writing

Writing Like it's 2018

by Gene Knauer

Writing is still (and many of us think always will be) an art. But it’s also equal parts blood, sweat, and re-write. The keyboard, the PC, writing software, and content marketing portals have all made writing content easier.   580 more words

Marketing Writing

Gatorade Print Ad

When taking a class about the different forms of printing, specifically for magazines, I became intrigued to create my own advertisement. Inspired by the ‘That’s G’ campaign, I decided to create my own advertisement for the sports drink brand. 100 more words

Marketing Writing