Tags » Marketing

Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section

Facebook’s goal of tracking ads all the way through to a customer’s purchase at point-of-sale is getting a big boost today with a makeover of the Facebook Offers program. 46 more words

Social Media

Does every bright idea = a market opportunity?

The rise of the ‘entrepreneur’ as an aspirational goal has spawned many fanciful ideas into products or services. But not every idea is necessarily ‘sellable’ or needed, no matter that it is imaginative and new. 562 more words


Optimizing Your Email List Building

Email today has become the equivalent of snail mail 10 years ago. You probably receive one or two things you actually use each day – mostly bills – and the rest goes right in the trash. 735 more words


5 signs you should be investing in packaging in 2017

No one knows better than a brand manager that marketing budgets are tight and getting tighter.  There are many places to invest time, resources and money for ROI. 454 more words

Consumer Packaging