Tags » Mass Audience

Relevance Theory as model for analyzing visual and multimodal communication by Charles Forceville

Chapter that has been submitted for publication in David Machin (ed.), Visual Communication. Berlin: Mouton de Gruyter.

Forceville gives a nice precis of relevance theory and makes some helpful comments, particularly about communicating with a mass audience.

Bibliography

Glossary: Mass audience

What is ‘Mass audience’? this term caught my attention because it’s very interesting how now new media and digital tools trying to define the difference between mass and niche audiences. 95 more words