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Brand Power

In the present age of commercialisation, the word ‘brand’ has become so familiar an entity that without it, our present lifestyle would be unimaginable. Everything from the toothpaste we use to the car we ride is provided to us by brands whose global popularity and impeccable reliability convince us to resort to their services time and time again. 1,177 more words

The healthwashing of kale

                                                                Is kale the new oat bran?


By now you have  heard that McDonald’s kale salad has more calories than a Double Big Mac. A… 407 more words


McDonald’s Pantone Project

Agency Leo Burnett Dubai has worked with Mcdonald’s to create a visual and trendy campaign. Inspired by Pantone color chart, Big Mac components such as Tomatoe ketchup, sesame seed and pickles are visually presented as Pantone sample.


McDonald's Next • Hong Kong

Want to know what McDonald’s of the future might look like? You just have to go no further than Hong Kong’s Admiralty Center and the… 214 more words


McDonald's Happy Meals to Include Books Through February 15

Would you like fries with that children’s book?

From Tuesday through Feb. 15, people ordering Happy Meals at McDonald’s will get a book as their prize. 118 more words

Local News

Kaitlin Mahar: Those aren't mortar boards. They're combat helmets.

Diplomas are handed off like batons for the inescapable rat-race. Tassels are twirled, caps thrown into the air, and, as soon as those optimistically-decorated hats hit the ground, disorganized chaos sets it. 217 more words


Ikea; förvaring till lekrummet

Idag tog vi med oss barnens farmor och åkte till IKEA. varje gång vi är iväg sådär blir jag positivt överraskad över hur snälla våra barn är. 366 more words