Tags » McGraw-Hill

HighWire’s principle of UX design – “Deliver for all”

Good user experience design delivers more than stimulating visual design.  Users should move seamlessly through a product or site, getting what they need when they need it, without expend any effort. 607 more words

Publishing

Everyone is a Marketer

Since 2009 I have been fortunate enough to encounter thousands of undergraduate and graduate business students at two different universities during those years. Whether it be the sophomore or junior taking their first Marketing course, or the graduate student pursuing a masters in marketing with an undergraduate degree in another discipline – I always come across at least one student per term that is fearful and nervous about the course because they have “ 952 more words

Social Media

Why Education Startups Rarely Go Public

Because of the way education markets function, scaling and growth are daunting tasks, and many startups get bought up by the old guard of education before they become a competitive threat. 18 more words

Awesome

How Not to Hate Change (Part 1)

Change makes me nervous. There, I said it.

It unsettles me for the same reason it unsettles you—because as much as today might suck, tomorrow could suck worse. 1,163 more words

Work

AccessMedicine on trial

The Medical Library and ebooks@cambridge have organised a free trial of McGraw-Hill’s AccessMedicine platform for Cambridge University registered staff and students. You can access the platform from… 336 more words

Medicine