Tags » Mckinsey & Company

Brand success in an era of Digital Darwinism | McKinsey & Company

The Internet has become an indispensable tool for marketers, yet there are still gaps in understanding its role in shaping how consumers choose among brands. With the help of a powerful data set, we have been studying the relationship between the level of digitization across the consumer’s decision journey and the likelihood that a consumer will select a brand after considering and evaluating its qualities.

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Designing Service

If you work in the "gig economy," there's one important benefit you're probably overlooking

The PayPal Mafia is one of Silicon Valley’s most storied successes. Elon Musk, Peter Thiel, and Reid Hoffman—members of its early team went on to create several unicorns including Tesla, Palantir, and LinkedIn. 658 more words

Women Matter

Council on Business & Society knowledge partner and forum sponsor, McKinsey & Company focuses on the business and economic case for gender diversity

McKinsey & Company, one of the world’s most valued and recognised consulting firms provides a focus on gender parity in companies and organisations by drawing on research and analyses from its activities throughout the world. 184 more words

Council On Business & Society

Change, transition, and revolution: the energetic energy industry

Antonio Volpin, Director, McKinsey & Co Leadership Group, Electric Power & Natural Gas Practice gives a witty, engaging and clear-sighted talk on the future of the energy sector… 150 more words

Council On Business & Society

McKinsey & Company in Indonesia: Unleashing the Potential of the Archipelago’s Economy

Paris-born Guillaume de Gantes started his journey with McKinsey & Company 15 years ago in Paris. He mainly worked in New York, where he was elected as a partner of the firm. 1,280 more words

Indonesia

McKinsey: Four fundamentals of #workplace automation

As the automation of physical and knowledge work advances, many jobs will be redefined rather than eliminated—at least in the short term. A McKinsey Quarterly article.

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Designing Service

McKinsey & Company: Four fundamentals of workplace automation

As the automation of physical and knowledge work advances, many jobs will be redefined rather than eliminated—at least in the short term. A McKinsey Quarterly article.

10 more words
Designing Service