Tags » McLuhan

Definitivamente primavera - Ritmo Etc. de John Cage (Diario Perfil) por Juan Arabia

Definitivamente primavera

Publicado en Diario Perfil / Domingo 30 de noviembre de 2016.

Por Juan Arabia

Si la literatura beat intentó representar una experiencia cercana a lo concebido “oralmente” (diferenciándose así de la tendencia predominante de poetas como Eliot, donde la “danza del intelecto” entre las palabras se ubicaba por encima de la manifestación verbal), los escritos, poemas y diarios de John Cage dan un salto aún más profundo: para él el lenguaje es, en sí mismo y de sí mismo, sonido. 584 more words

Diario Perfil

The medium is the message. Or is it?

Let’s talk semiotics.

Media theorist Marshall McLuhan contends in his work Understanding Media (1964) that “the medium is the message.” I would argue that the medium is not always the message. 937 more words


Medium Theory.

Despite that Understanding Media was published fifty-two years ago, Marshall McLuhan’s beliefs and radical theories are challenging and profound ideas in today’s society. However, we can observe McLuhan’s work among other related thinkers such as his fellow colleague Harold Innis, and use their theories in how media forms create our everyday environment, and in turn offer some form of evaluation in their claim that form is more important than the content i.e. 1,872 more words

Points of "Arrival"

Two or three weeks ago, now, I went to see the Science Fiction movie, Arrival. It’s definitely a movie worth seeing – insightful, intelligent, and surprisingly emotional. 883 more words


One Tribe- Marshall McLuhan Interview with PlayBoy

Marshall McLuhan predicted, “If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves”. 704 more words


Timothy Garton Ash and the Citye of Is

‘We are all neighbours now. There are more phones than there are human beings and close to half of humankind has access to the internet. In our cities, we rub shoulders with strangers from every country, culture and faith.’ 1,757 more words


Political Marketing: Branding, Archetypes, and Social Media

Branding is one of those basic marketing terms that took center stage during the 2016 U.S. presidential election season. The American Marketing Association defines it as “a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.” Branding also includes the theatrics and machinations of advertising: attracting consumers to join the collective perception that a particular brand or trademark is unique or superior to others. 547 more words

Emerging Marketing