Tags » McLuhan

The Medium is the Message- Part 2

McLuhan talked about the idea that Automation creates new roles for people as technology is ever-changing and constantly creating new jobs. Although new jobs have been created through technological advances, many have been destroyed. 36 more words


The Medium is the Message

“The Medium is the Message” refers to the personal and social consequences of any medium result from the new scale that is introduced by each extension of new technologies. 54 more words


Marshall McLuhan

Key Theories

  • Global Village
  • The Medium is the Message
  • Hot and Cool Media
  • Media as extensions
  • Media altering sense ratios
  • Medium Specificity

Understanding McLuhan

Marshall McLuhan argued that the media and technology of a particular era determine the way people socialise, communicate and think.

“Personal and social consequences of any medium result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.” 62 more words


Notes on the Art and Style of Whiskey Radish

To my odd ears, usquebaugh, from which whiskey derives, reminds me of the wedding party that year in Berkeley, and he…, and he couldn’t say…, or, he could not pronounce…, but that was nothing to the question of how he got the overstuffed hotel room chair through the bathroom door and up to the toilet, where he “addle liddle phifie Annie ugged the little craythur” (Joyce, FW), the toilet bowl, that is, speaking or repeating “usquebaugh” to us when we asked if he wasn’t good to go. 1,229 more words


Module 2- Assignment 1

Three S’s and a Tetrad: Analysing Cloud Computing from Differing Perspectives

I was one of the relatively early adopters of cloud based services.  For some time, I had had all my digitized data stored on a bunch of pocket/flash drives tied to a string. 656 more words


The Medium is the Message

“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message. So it’s only natural that when this artist was capturing the sunset over the Mediterranean the medium she used was watercolor in which the paints are made of pigments suspended in a water-based solution.