Tags » Media Interviews

Why Media Don’t Respond and How to Change That

(Guest post by Chad Van De Wiele, Intern)

As an intern, I’ve gained an ample amount of experience and learned many important lessons in the professional world of public relations. 443 more words

Public Relations

Are you hesitant about talking to the media?

Canadian medical journalists describe doctors as “hesitant” to communicate with the media (1).

If this sounds familiar, a few quick and simple steps before interviews will help you take advantage of these opportunities with confidence.  153 more words


Surgically remove medical jargon from your interviews

Recently read an article in a family health magazine written by a medical specialist. He used the words ‘myocardial infarction’. Two different words – heart attack – would have made so much more sense to readers and had greater impact… 154 more words


Is there a doctor in the house? Media need timely responses.

Responding quickly to media requests for interviews – whether you can help or not – is critical to creating and maintaining good working relationships with health reporters. 192 more words


Positive Language Works!

Which phrase works better: “Don’t be so negative” … or …  “Be positive”?

Most people see the first comment as accusatory… 305 more words

Public Relations

8 More Questions to Ask in Your PR Agency Search

As our Feb. 7, 2012 post – Eight Questions to Ask in Your PR Agency Search https://wp.me/ppqb5-e8– is still getting regular views five months after posting, it seems many people are struggling with the challenge of selecting the right PR firm. 716 more words


Off the Record, Embargoes and Other Media Relations Pitfalls

If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that reporter use those market share numbers? 770 more words

Public Relations