(Guest post by Chad Van De Wiele, Intern)
As an intern, I’ve gained an ample amount of experience and learned many important lessons in the professional world of public relations. 443 more words
Canadian medical journalists describe doctors as “hesitant” to communicate with the media (1).
If this sounds familiar, a few quick and simple steps before interviews will help you take advantage of these opportunities with confidence. 153 more words
Recently read an article in a family health magazine written by a medical specialist. He used the words ‘myocardial infarction’. Two different words – heart attack – would have made so much more sense to readers and had greater impact… 154 more words
Responding quickly to media requests for interviews – whether you can help or not – is critical to creating and maintaining good working relationships with health reporters. 192 more words
If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that reporter use those market share numbers? 770 more words