BlackFin360 - Digital Social Mobile Solutions
I was recently asked by Mobile Marketer to provide commentary about the recently released Facebook TV ads.
Mobile Marketer - How unprecedented is it for Facebook to do a strict branding campaign like this? 316 more words
2 days, 22 hours
This is the second of three posts taken from my recent interviews with iMedia. This post & video discuss integrating celebrity talent and online influencers. 107 more words
3 days, 22 hours
I was recently asked by Mobile Marketer to provide commentary tied to if selfies are still relevant for brands.
Mobile Marketer - Are results for selfie campaigns being negatively impacted by the lack of innovation and the over-use of this strategy? 187 more words
6 days, 22 hours
I was recently asked by Chief Marketer where a mobile budget should be allocated – on an app or mobile web?
Tom Edwards is the Executive Vice President of Digital Strategy & Innovation at The Marketing Arm
Follow Tom on Twitter @BlackFin360