Tags » MEDIA MENTIONS

Mobile Marketer: Facebook TV Spots

I was recently asked by Mobile Marketer to provide commentary about the recently released Facebook TV ads.

Mobile Marketer - How unprecedented is it for Facebook to do a strict branding campaign like this? 316 more words

Tom Edwards

Integrating Celebrities and Online Influencers

This is the second of three posts taken from my recent interviews with iMedia. This post & video discuss integrating celebrity talent and online influencers. 107 more words

Tom Edwards

Mobile Marketer: Are Selfies Still Relevant???

I was recently asked by Mobile Marketer to provide commentary tied to if selfies are still relevant for brands.

Mobile Marketer - Are results for selfie campaigns being negatively impacted by the lack of innovation and the over-use of this strategy? 187 more words

Tom Edwards

Chief Marketer Commentary: App vs. Mobile Web

I was recently asked by Chief Marketer where a mobile budget should be allocated – on an app or mobile web?

Tom Edwards is the Executive Vice President of Digital Strategy & Innovation at The Marketing Arm

Follow Tom on Twitter @BlackFin360

Tom Edwards