Digiday Video Platform Commentary

I recently provided commentary to Digiday outlining which video platform is ideal for brands.

From my perspective it really comes down to the individual use case. 147 more words

Tom Edwards

EVF invites guest speaker

Today’s society has the perception that Vikings were barbarians and sea-borne raiders of the early medieval period and they are right in some sense. But history tells us also that Vikings where the only community which treated women far more democratically then other cultures at that time. 179 more words

Media Mentions

UTA Guest Lecture and Career Advice

Academia has played an important role for me over the past 13 years. During that time I have been an adjunct faculty member and had the pleasure to instruct thousands of students across many disciplines of marketing. 240 more words

Tom Edwards

Media Mentions

Citizen Science

Momentology - Loyalty Marketing Strategy

I was recently asked by Momentology to provide commentary about why loyalty marketing is enjoying renewed focus and how companies can benefit now.

Retention is a key component to maximizing the lifetime value of a consumer. 216 more words

Tom Edwards