PepsiCo's 50th Anniversary Milestone Strategy

I was recently asked by Mobile Marketer to provide commentary about PepsiCo’s 50th anniversary milestone strategy as well as discuss best practices for celebrating milestones both from a corporate and brand perspective. 250 more words

Tom Edwards

PRWeek Twitter Commentary

I was recently asked by PRWeek to provide commentary about the current state of Twitter.

PRWeek: What if Twitter didn’t exist?

Tom Edwards: If Twitter did not exist, other platforms would fill the void. 280 more words

Tom Edwards

.@Dell in talks with TN to expand its #Chennai unit #Press #Media @timesofindia

Personal computer (PC) manufacturer Dell India is in discussions with the Tamil Nadu government for expansion of capacity at its plant in Sriperumbudur, near Chennai. The company refused to share further details of the expansion being planned at the facility, which according to Dell, caters to both domestic and export demand with an installed capacity of 3 million PCs (desktops and notebooks) a year. 189 more words

Media Mentions

Throwback Thursday: Fox Reality Boxing Show Scrutinized By California State Athletic Commission

In 2004, the New York Times wrote about the “increasingly nasty conflict between the Fox Network and NBC over competing boxing reality-television shows.” Specifically, the Fox show, “ 117 more words

Sanford Michelman

30 per cent of #PC users don't own a #computer #Press #Media #WesternTimes

A research commissioned by Dell India and conducted by research firm Greyhound Research has revealed that only 70 per cent of India’s PC users actually own one.

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Media Mentions

PC user trends of emerging India #Press #Media #TrinityMirror

Dell, the world’s fastest growing large integrated IT Company has announced the findings of a Pan India survey, that echo its confidence in the opportunities for higher PC adoption and usage from emerging India. 178 more words

Media Mentions