Tags » Media Plans

3 Steps to Perfect Your Media List

Dear Media Planner,

It’s not too late to refine your New Year pitching plan. While planning and updating your media list, remember these Media Relations rules: 170 more words

Public Relations 101

PR lessons from A Cinderella Story

Whether the world likes it or not, I still believe in fairy-tales and I love every bit of it. I also love PR and I am enjoying every bit of it here in C&F Porter Novelli as an intern. 592 more words

C&F Team

Use the Tools in your PR Toolbox

As ‘That CCPR Girl’ I am going to let you in on the tools of the commincator’s trade. After all, this has shaped the way I have looked at the news, as I am now able to see that tools such as communication plans, news releases, special events, social media, writing and media relations get messages out there. 261 more words


Are You Tweaking Your 2012 Social Media Plan?

Now that we’ve crossed over into another year, are you reviewing what you did last year and trying to make improvements?

I ran across a paper by… 139 more words

John Sonnhalter

Things never change....

There’s one thing that never changes – change will happen.

This is especially true in the ‘wild west’ world of digital.  Just in the last few weeks we have endured changes in google algorithms and privacy policy, and facebook functionality.  452 more words

Your Website

R for (Never Seen) Return on Investment

Another trivial marketing topic, where I’ve heard conversations on ROMI, ROAS, ROI, RPDS (Return Per Dollar Spent), etc. an organization is free to invent its own version of this acronym but the formula to calculate will remain the same. 367 more words

Importing Media Plans

Importing Media Plans

Importing Media Plans allows users with media buying rights to save time by importing large amounts of data from a source file into MarketingPilot.  873 more words