It was 7 years ago today I walked away from the CBC (Canadian Broadcasting Corporation).
I always wanted to start a company that helps organizations and people tell their stories more effectively. 323 more words
You don’t have to be an Ivy Leaguer or a scholar to be an excellent PR pro; however, a good PR person shouldn’t ignore (and in fact should seek out) sound research that offers sharp insights on skills crucial to public relations work. 741 more words
I worked with a politician once who had a huge communications problem.
No matter how much I coached, repeated and coached some more, when this person spoke publicly — in the media or during a speech — the words spoken were littered with the words “I” and “me”. 580 more words
Session One – Pitching Bootcamp: by Ana Pinilla, BusinessWire
The Morning Session “Pitching Bootcamp” started with Michael talking about the problems PR practitioners can encounter when pitching journalists and went on to offer his “pitching playbook” where he discussed several examples of how to do it right – starting off with turning a press release from boring to glowing – making it into something newsworthy that journalists will want to use as part of their reporting. 319 more words
Most executives these days know the importance of thought-leadership in establishing their credibility as a trusted authority on a particular industry, product offering, skill, area of expertise or issue to help them attract new clients, encourage people to fight for and support a cause, or generate sales for their products or services. 816 more words