Tags » Media Relations

White Noise: A New Era of Politicians Hijacking The News

There’s a scene in the movie “Gladiator” where General-turned-slave, Maximus (played by Russell Crowe), is worried he will be unfairly killed by the King during competition. 2,259 more words

Media Relations

The Anatomy of an Apology

Like most Canadians, I’m an expert in apologies. We are mocked globally for saying “sorry” for everything — even when someone else is in the wrong. 780 more words

Media Relations

The 7-Year Itch

It was 7 years ago today I walked away from the CBC (Canadian Broadcasting Corporation).

I always wanted to start a company that helps organizations and people tell their stories more effectively. 323 more words

Media Relations

The Olympic Teflon Brand

I sat there reading the news this past week and couldn’t help but wonder: what would Roger Jenkins think? Would he care? Or is he still a believer in the Olympic movement? 1,329 more words

Media Relations

Essential Skills for PR Pros: Dealing with People Who Are Angry and Those Who Lie

You don’t have to be an Ivy Leaguer or a scholar to be an excellent PR pro; however, a good PR person shouldn’t ignore (and in fact should seek out) sound research that offers sharp insights on skills crucial to public relations work. 741 more words

Crisis Communications

Leadership Lingo: It's Not About You

I worked with a politician once who had a huge communications problem.

No matter how much I coached, repeated and coached some more, when this person spoke publicly — in the media or during a speech — the words spoken were littered with the words “I” and “me”. 617 more words

Media Relations

Michael Smart delivered a solid repeat performance on June 29 of his two half-day workshops: Pitching Bootcamp and Building Media Relationships

Session One – Pitching Bootcamp: by Ana Pinilla, BusinessWire

The Morning Session “Pitching Bootcamp” started with Michael talking about the problems PR practitioners can encounter when pitching journalists and went on to offer his “pitching playbook” where he discussed several examples of how to do it right – starting off with turning a press release from boring to glowing – making it into something newsworthy that journalists will want to use as part of their reporting.  319 more words

Best Practices