Tags » Media Relations

What to do with that PR degree

Public relations can be a somewhat elusive field. Many don’t fully understand its complexity or its range in terms of responsibilities, and some associate it with swanky parties and an expensive lifestyle. 148 more words


Blogger outreach: the inside scoop on working with influencers

Working with bloggers is without a doubt one of my favorite parts of PR.

With all the research that goes into pitching, you basically come out an expert on XYZ subject that you (most often) knew nothing about before. 1,042 more words


Six tips for pitching books to agents

If you’re a writer, writing your book took you many hours of bleary eyes, pacing, cursing and possibly bourbon. It doesn’t matter if it’s fiction, memoir or non-fiction. 678 more words

Studies Show Reporters Rely on Press Releases -- Are You Providing Them With What They Need?

By Serena Ehrlich, Director of Social + Evolving Media, Business Wire

In this day and age, there really should be no question on how to garner media coverage. 58 more words

Business Wire

Applying 8 Modern Day Dating “Rules” to Public Relations

By Serena Ehrlich, Director, Social + Evolving Media, Business Wire

As Valentine’s Day approaches, we turned our thoughts to how news distribution actually resembles dating. In this piece from today’s PR Daily, Hannah Kelly from Business Wire Paris looks at eight modern dating “rules” and how they apply to news releases. 29 more words

Business Wire

The dos and don'ts of crisis communications after a cyber attack

Rob Swystun, Pristine Advisers

Let’s jump off the activist investor bandwagon for a moment and talk about something much more pleasant … no, wait. My mistake, this is just as unpleasant. 1,372 more words

Investor Relations