When I first started working with tech companies a few years ago, I was sitting with a founder in Toronto having a conversation about the company’s goals moving forward. 870 more words
Tags » Media Relations
It’s a troubling trend.
Many of the top PR mistakes in 2016 have included people and companies in the tech sector. It’s actually uncanny how many there have been — and an indicator that tech needs to start paying more attention to reputation management and not just marketing. 996 more words
There’s a scene in the movie “Gladiator” where General-turned-slave, Maximus (played by Russell Crowe), is worried he will be unfairly killed by the King during competition. 2,259 more words
You don’t have to be an Ivy Leaguer or a scholar to be an excellent PR pro; however, a good PR person shouldn’t ignore (and in fact should seek out) sound research that offers sharp insights on skills crucial to public relations work. 741 more words