Tags » Media Relations

Nintendo Just Showed Us: The News Release is Having a Moment

By Vilan Trub, Business Wire

Half a million views in a single day, and counting, is no easy feat. A news release from Nintendo this week accomplished just that, and every communications pro should take note of the basic reasons that led to such grand visibility. 552 more words

Business Wire

How to Get An In With the Mommy Blogging Community

By Hannah Herreid, Media Relations Specialist, Business Wire

Connecting with Mommy bloggers has a wide range of benefits. Bloggers provide influence and reach on a more personal level which can result in increased audience loyalty and a higher response rate.   759 more words

Media Relations

The State of News Media in 2015: Say Hello to the Mobile Generation

By Vilan Trub, Business Wire

Millennials have been riding the wave of digital revolution for close to a decade, leaving behind a wake of influence over every industry. 624 more words

Public Relations

PR For Authors: Generating Buzz About Your Book

On June 6, I will be leading a “PR for Authors” workshop at the upcoming Author Summit 2015, hosted by Publisher Production Solutions with co-organizer Canadian Small Business Women. 781 more words

Public Relations

Business Wire Roundtable: Mixing with Chicago Media

By Whitney Cowit and Courtney Saltzman, Business Wire Chicago

On Wednesday, April 22, Business Wire Chicago held its first Media Roundtable and Speed Networking event featuring journalists and editors from across the print, TV and radio industry. 1,130 more words

Press Release Tips

Why online placements are PR gold

Does anything beat flipping casually through the Sunday paper, only to see a positive client story you’ve spent three months coordinating finally published?

Actually, yes. While print is still critical, and has its own advantages, online placements with strategic backlinks are PR gold in today’s digital age. 671 more words


Prepare Thy Self: 5 Ways to Make Yourself a Better Media Trainer

By Nicole Duarte

To help your clients prepare for anything, you must first prepare yourself. In an April 9 reprise of a popular Independent Public Relations Alliance media training seminar, Peter Piazza and Angela Olson of Live Wire Media Relations, LLC outlined five ways PR practitioners can improve their training sessions. 605 more words