There’s a scene in the movie “Gladiator” where General-turned-slave, Maximus (played by Russell Crowe), is worried he will be unfairly killed by the King during competition. 2,259 more words
Tags » Media Relations
You don’t have to be an Ivy Leaguer or a scholar to be an excellent PR pro; however, a good PR person shouldn’t ignore (and in fact should seek out) sound research that offers sharp insights on skills crucial to public relations work. 741 more words
I worked with a politician once who had a huge communications problem.
No matter how much I coached, repeated and coached some more, when this person spoke publicly — in the media or during a speech — the words spoken were littered with the words “I” and “me”. 617 more words
Michael Smart delivered a solid repeat performance on June 29 of his two half-day workshops: Pitching Bootcamp and Building Media Relationships
Session One – Pitching Bootcamp: by Ana Pinilla, BusinessWire
The Morning Session “Pitching Bootcamp” started with Michael talking about the problems PR practitioners can encounter when pitching journalists and went on to offer his “pitching playbook” where he discussed several examples of how to do it right – starting off with turning a press release from boring to glowing – making it into something newsworthy that journalists will want to use as part of their reporting. 319 more words